Domain Name Strategies and Best Practices to Advertise and Grow Your Business.
Somewhat a bit of a road warrior these days, my family and I have made a number of trips to both sides of the family since summer is officially here.
During one of these trips, I discovered a billboard using a geo domain to promote the 70th Annual Watermelon Festival and Car Show.
Last weekend I was catching up on the previous week’s mail delivery that hit our inbox.
Of course, summer brings in a number of mailers — vacation offers, pest control, tree trimming, lawn care services, pool service, to name a few.
In between all this junk mail though I found a much anticipated, latest edition of the Community Impact news brief for the Northwest Austin area.
From business openings and closings to real estate news to specific neighborhood stories and issues highlighted, I enjoy reading and catching up on all the news reading Community Impact.
But what caught my about the latest edition was discovering an Austin-based storage company’s advertisement on page 11.
Last week’s date night found my wife and I venturing off to the movies sans kids to view ‘Won’t You Be My Neighbor’ — a movie that examines the life and legacy of Fred Rogers, the beloved host of the popular children’s TV show “Mister Rogers’ Neighborhood.”
Seeing we don’t watch much TV around the House of Brown, I didn’t realize ‘Won’t You Be My Neighbor’ was a movie until my wife mentioned it to me after we stumbled upon a Behind-The-Scenes Special chronicling the journey of Rogers.
A few weeks passed and up popped an date night invite to the movies. As we waited for ‘Won’t You Be My Neighbor’ to begin, a number of movie trailers played one after the next.
As they played, I noticed it had been years since I had been in a movie theater. It was interesting to discover how movies of today are being advertised in their use of #hashtags and social media usage — advertising Twitter, Instagram and Facebook handles.
Of course, there were a number of movies advertising matching or near matching .com domains that included movie title and the word “movie” in it.
Being I love and am held captive by domains more than the average person, two distinct movies stood out to many out of likely 10-15 or so that rolled this night: ‘The King’ and ‘Don’t Worry, He Won’t Get Far on Foot’.
Two weekends ago we were in route north to celebrate the life of my cousin whose life come to an end after a short, yet extraordinarily impactful life lived well.
Although he leaves behind a wife and 5 girls ranging in age from 10 to 20 years old, his legacy of attentively serving and encouraging others will live on for the foreseeable future.
But as my family and I traveled from Austin to Dallas, I spotted a few interesting domains being advertised on big rigs and billboards — especially new top-level domain extensions (new TLDs).
While reading the Northwest Austin Edition of Community Impact Newsletter (Volume 12, Issue 4), I stumbled upon an interesting advertisement for an Austin-based yoga company.
Now you may say to yourself, “What’s the big deal about a yoga company?”
It’s not a big deal that an Austin-based yoga company advertises in the Community Impact Newsletter, as do others, but what’s more interesting about their advertisement is the fact that Ying Yoga uses the .yoga domain extension represent their digital presence.
We’re well into summer here in Texas, and things are heating up quickly and quite early.
I don’t know if we’ll set record-breaking numbers for triple-digit weather, but things appears to be on track for such a possibility.
Most recently I dedicated a weekend to cleaning our 11-year old air conditioning units in hopes of each lasting one or two more summers before needing to be replaced.
I was fortunate to have cool, overcast weather that weekend to have been able to power off sections at a time of our house. All in all, it took about 1.5 hours for each system, including disassembly, cleaning, and re-assembly.
Afterwards, both units operated as efficient as they could to be for 11 years old, blowing cool air inside while the temperature inched a few degrees away from triple-digit weather.
This was all good until about a week or so ago when I received the dreaded call from my wife about the upstairs AC unit NO LONGER blowing cold air. 😳
Little did I realize the number of microbreweries that are sprouting and propagating the Northwest Austin corridor near The Domain.
It wasn’t until my wife and I were most recently invited to attend a graduation party from a person with our church’s community group.
As we drove to the location of the graduation party, I couldn’t help but notice microbreweries lining the streets of Metric over by Metric and Kramer in Northeast Austin.
One after the next, each microbrewery appear to specialize in its own delightful niche of homegrown brew.
When we finally arrived at our destination, 4th Tap Brewing Cooperative, I was kindly greeted with two different domains that had nothing to do with the brewery or party.
In fact, I struggled a bit to understand both domains and their respective uses.
Leaving from church yesterday, I decided to go a different route than sit in traffic from crossover to Mosaic and Gateway attendees.
As I was waiting to make a right onto McNeil Road from Pecan Street to head eastbound, I spotted a simple 7-Letter, 2-Word domain that I had passed hundreds of times over the last 10 or so years and not recognized it.
Well this week marks the end of a school year for quite a few families throughout the greater Austin metroplex.
It’s music to my ears to hear that school is out and traffic will be lessened for the next 3 months with not school buses or school related vehicles congesting the streets and highways. 🙌
It really doesn’t impact me all that much, seeing my commute is nothing but three minutes from the front door of my home to the door of my office.
With kiddos not old enough to be in the school cycle yet, I was reminded the school year had come to an end as I passed a few fliers at Rudy’s promoting camps and activities just-in-time for summer.
Can’t believe it’s been one year since last Memorial Day and giving for the honorable men and women graciously deciding to serve and protect the United States of America, many having lost their lives. 🇺🇸
My family and I kicked off Memorial Day quite early than many folks — literally our day started just before 6 am CST.
As we did last year, we made our way down to Auditorium Shores to support our friend and spiritual daughter as she participated, competed, and placed 3rd in the Sprint Course for her age group at the Annual Memorial Day CapTexTri.