I had to share this quick post with you today as I was quite surprised, yet impressed by a non-profit or religious organization’s use of a domain to celebrate Resurrection Day 2016, also known as Easter by some.
It’s been a few posts since I last shared some of my experiences of traveling around Austin, and encountering businesses that understand the importance of owning and operating a geo keyword digital presence.
With many small businesses being focused on a given location and market, often times not many business owners are able to wrap their minds around the importance of a domain name and its direct correlation to their business’ bottom line.
For the many that don’t seem to get it, there are a handful that do get the importance of a digital presence for their business.
So this week, I spent a bit of time traveling Hwy 290 from Austin to Houston (Conroe, Texas to be exact) to see my wife’s family and to pick up our boys from a much needed vacation.
As we traveled, a few things jumped out to me in regards to businesses and their use of domains on billboards, and their business offices and signage.
Traveling round trip, I saw quite a few billboards, and business offices and signage with domains plastered on them. I’m left thinking that some business owners get while others are simply burning marketing dollars.
I won’t cover who doesn’t get as I’ll be writing until the cows come home and some. However, I do want to share some thoughts I had about the following domains I saw that intrigued me.
Ted Kendrick is a real estate agent based in Round Rock, Texas, specializing in foreclosure and short sale homes.
Eager to start his real estate venture, Teds buys TedKendrick.com and has a well-built website designed and developed.
Unfortunately, months after launching his website and to his dismay, Ted finds his website is not highly visible or ranked across major search engines for those persons in search of real estate services in Round Rock, Texas or surrounding cities.
So, what does Ted do? Just like any of would and should do, Ted shares his story other agents in the same boat as himself.
Each person Ted speaks with about his website not ranking well in search engines recommends spending money on pay-per-click advertising, radio ads, billboards, newspaper ads and hiring a search engine company.
Willing to give anything a try once, Ted spends a fortune on those suggestions only have dismal return on investment (ROI).
Ted comes to the realization his website has to gain more exposure if he is going to have a shot at keeping a roof over his head and food in his mouth.