I have a rather short 3-minute commute from my home to my office here in Northwest Austin, occasionally encountering a variety of domain names in my short travel time.
Most of the domains encountered are the same ole’ ones due to the number of small business or professional office strips along Pond Springs Rd.
Nevertheless, I was headed home this evening when I stopped to get gas at the corner of Hunters Chase and Pond Springs.
It’s heating up in Texas, and things are getting quite active around Volente Beach.
As I work the days away, I often see party buses to and fro with intense beach laughter and frolicking.
There’s a bit more loud music playing throughout the day than the norm, and the marina island is always packed with a party barge or two in full effect.
Truth be told, it’s quite a refreshing view to experience new ownership spicing things up around the sleepy village of Volente.
It’s Friday. It’s May. And the Texas heat is beginning to usher Spring out and Summer in.
We’ve had quite a few showers and thunderstorms over the past months that have filled our lakes beyond capacity here in Austin.
There’s only a few more weeks before schools out for summer, and our lakes are filled with boating, water skiing, jet skiing, laughter, swimming, and splashing.
In addition, there will be quite a bit of swimming pools, spas and hot tubs put into service this summer too.
Speaking pools, spas and hot tubs, I happened to catch a late night commercial in between the news and Jimmy Fallon that caught my eye.
Most companies looking to create and launch their digital presence use their company’s name as their domain name.
Although I know there are nearly 350 million domain names currently registered and counting,
I wish I had specific numbers on how many businesses currently operate a domain name that is an exact match of their business name.
I see a variety of partial match, exact match and brandable domains on a daily commuting between work and home.
For instance, I encountered a company, Business Communication Solutions, using the shortened domain bcs-ip.com, yet they don’t own BusinessCommunicationSolutions.com nor do they own bcsip.com.
But this question of how long is too long for a domain name really hit home this week as I was on my way home from DevOpsDaysAustin.com.
As I was waiting at a light, a vehicle caught my eye. The coupe was wrapped with advertising for an Austin-based cleaning company.
I know you’re already wondering what type of company I’m referencing today, right?
I can hear you as I type, “What is atrial fibrillation treatment?”
In short, atrial fibrillation is an irregular, often rapid heart rate that commonly causes poor blood flow.
Untreated, atrial fibrillation leads to two major complications: stroke and heart failure. Not good by any stretch of the imagination.
Now that you know, there are quite a few companies that specialize in atrial fibrillation treatment.
Recently, I’ve seen a certain company’s commercials, as well as its competition, more than a few times.
In total transparency, I highly dislike some, if not all, of the commercials and medications because of the side effects seeming to cause more harm than help.
But that’s a personal opinion and I’m digressing as a fast rate.
Today’s domain find I’m sharing is about a neighbor’s lost four-pawed family member. This story hits too close to home for me.
The great escape…
A few years back, our two boxers got out for half a day on the town and ventured six streets over without my wife and I ever knowing until the latter part of the evening.
It wasn’t until my parents called to check on my wife who was pregnant at the time. It never fails, my parents call and eventually ask about the dogs and how they are doing. When they asked, I went to show them they were outside either playing or napping.
That wasn’t the case this day. The dogs were no where to be found in the backyard. This didn’t seem odd to me. We tend to bring the our dogs in for a late afternoon nap. It wasn’t until I came in and found their custom-made kennel empty that I begin to wonder and panic a bit.
I asked my wife had she let the dogs in. She stated they were outside in the backyard. And I did as Scooby would, “Ruh Roh”. Houston, we have a problem as the dogs were not in the house or the backyard.
So, I checked the gate closest to their dog house and it was locked. Then, I checked the other gate to find it had been left open.
Truth be told, it was an Austin City Inspector’s fault our dogs escaped. The city inspector was to inspect our sprinkler system. He inspect the sprinkler system, yet he left the gate open for the dogs great escape.
Where does one begin to search for lost pets?
Well, let the search begin. My wife and I got in the truck and begin to drive around the neighborhood.
I received an email as well as saw a few posts on Twitter about GoDaddy’s latest and newest marketing campaign: Go You. GoDaddy.
As for the new “Go You” campaign, which GoDaddy was wise enough to purchase GoYouGoDaddy.com and redirect it to it’s main website, GoDaddy’s focus is on helping it’s target market achieve the following:
- Get started with a business
- Attract and retain customers
- Stay organized while growing
I had to share this quick post with you today as I was quite surprised, yet impressed by a non-profit or religious organization’s use of a domain to celebrate Resurrection Day 2016, also known as Easter by some.
I happened to be watching tv when I caught Good Friday 2016’s advertisement. I wasn’t really aware of what it was or who was hosting it.
Why should anyone ever consider buying websites?
Well, other than the obvious reason of having a primary website, it really doesn’t make sense for anyone to buy additional websites for their business, or does it?
I think it is safe to say that one can argue from either side of the conversation for or against buying websites.
However, I think one must truly consider the pros and cons of buying websites before making their final decision.
For example, there are many outlets that provide website buying opportunities.
You can buy websites from businesses like Flippa or e-Bay, or have a website designed specifically for your business niche using NicheWebsites.com.
But before heading off into the wild blue yonder purchasing websites left and right in hopes of striking Internet fame and fortune or the SEO jackpot for monopolizing search results, take caution in making fast purchase decisions with little data on hand.
When dealing with websites and preserving SEO, there may come a time where you may have to perform one of the following actions:
- Migrate a website to a new platform
- Redesign or re-brand a website
- Change a website url or architecture
- Migrate to a new domain name
For any of the listed options mentioned above, each creates an opportunity for negative SEO impact that can lead to the following:
- Losing existing page and domain authority
- Losing any relevant link juice per page or website
- Damaging or destroying search rankings
To guard against causing any sort of negative SEO impact, the use of 301 or 302 redirects becomes a very viable option for website owners.
Today, we’ll focus on the use of 301 redirects, but before we discuss 301 redirects, we’ll briefly discuss redirects in general and their use.