Hot Tub and Swim Spa Expo Makes A Splash Using Multiple Domain Names

Reading Time | 7 Minutes

It’s Friday. It’s May. And the Texas heat is beginning to usher Spring out and Summer in.

We’ve had quite a few showers and thunderstorms over the past months that have filled our lakes beyond capacity here in Austin.

There’s only a few more weeks before schools out for summer, and our lakes are filled with boating, water skiing, jet skiing, laughter, swimming, and splashing.

In addition, there will be quite a bit of swimming pools, spas and hot tubs put into service this summer too.

Speaking pools, spas and hot tubs, I happened to catch a late night commercial in between the news and Jimmy Fallon that caught my eye. 

This commercial was all about attending the following event:

Hot Tub & Swim Spa Blowout Expo
Travis County Expo Center’s Banquet Hall in Austin
May 13-15
Friday from 2pm-8pm, Saturday 10am-8pm and Sunday 10am-5pm.

Based on the commercial, it appears this expo is bringing together the largest display of hot tubs and swim spas from majors and allowing savings up to 50% on a hot tub or swim spa purchase.

That’s all the details, but what really made me perk up a bit was when the I saw the domain the event used as shown below. Fortunately, I had my phone next to me.

Hot Tub and Swim Spa Blowout Expo Austin Texas

After seeing this commercial, I was energized and had to know more. I really wanted to see the website using SpaShow.com.

Truth be told, the website is not much to see. It uses a simple blue and gray color palette with a one-page responsive design that has all the pertinent information above the fold (see below).

Hot Tub & Swim Spa Blowout Expo at the Travis County Expo Center’s Banquet Hall in Austin

I was bit perplexed by not finding more information and website pages. The commercial made this seem like a big event much like the RV Expo and Lake Travis Boat Show.

So, as usual, I opened another web browser tab to find out how well the name ranked across major search engines using the following phrase:

  • Spa Show

The results returned and SpaShow.com was shown as a PPC ad and in the number one slot. It was found nowhere else on page one results.

That’s right, searching for Spa Show didn’t render SpaShow.com as an organic search result on page one of Google search. In fact, SpaShow.com doesn’t show up in the first 10 pages of google.

What’s more interesting is that the following websites were ranked on page one and two when searching using “Spa Show” as the searched keywords:

  • HotTubLivingExpo.com
  • PoolSpaPatio.com
  • SpaExpo.us
  • Spa-Show.com
  • SpaPoolAndBBQShow.com
  • SWPSShow.com

There are quite a few competitors in this arena with shows throughout the world and a wide variety of domains used to promote their respective event.

An interesting thing to note is that there is a Spa-Show.com. I wonder how much traffic loss occurs from people forgetting to type the hyphen and arriving at SpaShow.com.

I would imagine that SpaShow.com is quietly consuming quite a bit of inadvertent type-in traffic from Spa-Show.com.

Why not use Hot Tub and Pool, and Expo as domain keywords?

The more and more I uncovered about this event and those like it, the more I was intrigued.

Things got really interesting when I got to the bottom of the page, spotting searches related to spa show.

Related Spa Show Search Keywords

The one keyword that stuck out to me was “Hot Tub Show”, and of course, you know I clicked it.

And once again, the results returned with SpaShow.com shown as a PPC ad in the number one slot and nowhere else on page one organic results.

But what I did find and was surprised to see was HotTubShow.com.

And why was I surprised when I found and click the result for HotTubShow.com, you ask? Check out the following image:

Hot Tub & Swim Spa Blowout Expo at the Delaware Fairgrounds

Does it look familiar? It should and if it doesn’t, then type in SpaShow.com.

That’s right, the same look and feel is used to promote the same show at the same time, yet at a different US location.

This really got my wheels to spinning and the following questions emerged:

  • Who owns these websites?
  • Does the same person own domains?
  • How many more domains exist like this?
  • Who owns HotTubAndSwimSpaBlowoutExpo.com?

Off to Who.is I went in search of ownership as well as trying different domain variations.

And here’s what I found attempting quite a few domain name combinations using Pool, Expo, Show, Spa, Swim, Swim Spa, and Hot Tub as interchangeable keywords:

  • SpaShow.com – Resolves to website for Austin Event, and owned by BMG company and registrant lives in Michigan.
  • HotTubShow.com – Resolves to website for Delaware Event (using same look and feel), and uses Domain Privacy
  • HotTubExpo.com – Resolves to website for Hickory, NC Metro Event (using same look and feel), and uses Domain Privacy
  • SpaExpo.com – Resolves to website for Altamont, NY Metro Event (using same look and feel), and uses Domain Privacy
  • HotTubAndSwimSpaBlowoutExpo.com – Resolves to GoDaddy parked page and registered by David Carleton from Street Smart Sales and Marketing August 7, 2015.
  • HotTubAndSwimSpaExpo.com – Resolves and looks like SpaShow.com minus a few things; registered in 2010 by Doug Gillespie
  • HotTubAndSwimSpaShow.com – Resolves to GoDaddy parked page and registered June 12, 2014.
  • HotTubSwimSpaExpo.com – Resolves and looks like SpaShow.com minus a few things and registered in 2010 by Doug Gillespie
  • HotTubSwimSpaShow.com* (available)
  • HotTubAndSpaExpo.com* (available)
  • HotTubAndSpaShow.com* (available)
  • HotTubSpaExpo.com – Resolves and looks like SpaShow.com minus a few things and registered in 2010.
  • HotTubSpaShow.com – Resolves to GoDaddy parked page and registered in 2013.
  • SwimSpaExpo.com – Resolves to a specials website, uses Domain Privacy and registered August 27, 2015
  • SwimSpaShow.com – Resolves to a one page website for an event in Alabama, and appears to be in operation by a guy named Roy that also operates TheHotTubExpert.com (not bad); registered in 2011.
  • PoolShow.com – Resolves to a Sedo parked page with PPC links and registered in 2014.
  • PoolExpo.com – Resolves to a Uniregistry parked page with PPC links and registered in 2000.

Whew, that was a tiring list of domain combinations to attempt and compile.

Hat tip to SpaShow.com

I’m not certain if SpaShow.com is in cahoots with SpaExpo.com, HotTubShow.com, and HotTubExpo.com, but if they are indeed owned and operated by the same person/company, then I tip my hat for buying and operating short and memorable domain names.

However, it would have been in their best interest to also purchased the domain variations now owned by competitors (not certain, but I believe this to be the case) as defensive domain registers.

This move would ensure that the competition not have a similar domain, and you also track and measure domain traffic arriving from redirecting the longer domains to the shorter domains.

Owning additional domains also allows for tracking and measurement for various web and print ads, such as billboards, tv commercials, etc.

That’s all I have for you today…

Before I forget, if you’re into hot tubs and swim spas and live in the greater Austin area or know people who are, then I recommend you pay the SpaShow.com a visit this weekend.

I’m certain the promoters and vendors in attendance would love to show off their product on this steamy Texas afternoon.

Oh before I sign off, I do have another unrelated domain name find I spotted as my wife and I were leaving the Women’s Center for sonogram/nurse visiting for our baby girl due in a few weeks.

I thought it was a clever use for a valet company that services a specific region here in Texas with valet parking. What do you think?

I’m not certain how they provide FREE valet parking, but I would assume the Women’s Center pays the company so that patrons (like my wife and I) don’t have to pay.

Then again, I’m sure it’s passed on in our statement somehow, some way.  😉

CentralTexasValet.com

I’m signing off… Have a wonderful weekend that’s filled with fun in the sun activities!  See you around…

Alvin Brown
Alvin is a serial entrepreneur and digital strategist with an avid love for domain name consulting. As the Publisher and Editor-in-Chief of DNAdverts.com, his assignment is to ensure business and personal brands don't suffer the consequences of common domain name pitfalls.

As a domain investor and business consultant, Alvin actively participates in daily domain auctions. Outside of auctions, he passionately shares his views, opinions, and vision for how businesses should and should not use domain names to generate greater customer growth and revenue.