How local Austin events increase awareness using domains

Reading Time | 3 Minutes

But before I call it a day, I wanted to share with you a few local Austin events using domains to increase awareness for their event.

The first event I happened to see while waiting for the 10 o’clock news weather forecast.

Yes, I know that I can easily use my phone, tablet or laptop for the weather at any time.  It’s my mother’s trait and she programmed me well.  Thanks Mom! 🙂

A Boat Show Arrives at Austin’s Lake Travis

Nevertheless, as I waited, I saw a commercial about Emerald Point Marina hosting a In The Water Boat Show at Lake Travis.   As seen in the picture below, this boat show starts today and goes until Sunday.

What caught my eye more than anything else about this television ad is that the Emerald Point Marina used AustinBoatShow.com instead of their primary domain of EmeraldPointMarina.com.

This is a perfect example of a company understanding how attendees and exhibitors will likely search for weekend activities to involve themselves with.

AustinBoatShow.com is a heck of a domain to own, knowing that there are many people that love hitting the local lakes for some fun in the sun.  It’ll be that for sure this weekend.

Austin Boat Show

Austin’s Epilepsy Foundation 5K Walk / Run Awareness

While on my way into work Wednesday morning, I encountered a street banner that stretched across Anderson Mill Rd.    As I approached the sign, I was able to snap a quick shot of the banner from my phone mounted to my dash.

Outside of “Epilepsy Foundation” as the banner’s centered text, my eyes quickly zoomed in and captured the event’s advertised domain in red: EpilepsyRun.com.

I believe EpilepsyRun.com is the perfect domain to use for the Epilepsy Foundation’s  5K Run / Walk event to be held April 30th here in Austin, Texas.

Although EpilepsyRun.com doesn’t qualify as a local domain, it does open itself to a wide variety of uses soon to be discussed.

Before we start discussing the variety of uses, other domains crossed my mind after seeing the banner mentioned 5K and walk, yet the domain only includes run.

To my surprise, Epilepsy5k.com and EpilepsyFiveK.com are both available for registration while EpilespyWalk.com is registered.

One reason I’d choose EpilepsyRun.com over Epilepsy5k.com and EpilepsyFiveK.com is that both domains don’t pass the radio test.  Well, that solves that.

Another reason I like EpilepsyRun.com is that it could lend itself to offering subdomains and directories named after cities.

For example, the domain could be used to offer subdomains should there be city-specific runs:

  • Austin.EpilepsyRun.com
  • ATX.EpilepsyRun.com
  • Dallas.EpilepsyRun.com
  • DFW.EpilepsyRun.com
  • NewYork.EpilepsyRun.com
  • NYC.EpilepsyRun.com

In addition, directories could also be used for city-specific runs:

  • EpilepsyRun.com/austin
  • EpilepsyRun.com/atx
  • EpilepsyRun.com/dallas
  • EpilepsyRun.com/dfw
  • EpilepsyRun.com/newyork
  • EpilepsyRun.com/nyc

If you’re not familiar with subdomains and directories, then I invite you to read my post: Local SEO Tips Using Single Domain and Multiple Domains.

Austin's Epilepsy Foundation Run

Well, that’s it for today.  That’s all for now.  I hope you have a blessed and safe weekend full of fun, family and friends.  See you around.

Alvin Brown
Alvin is a serial entrepreneur and digital strategist with an avid love for domain name consulting. As the Publisher and Editor-in-Chief of DNAdverts.com, his assignment is to ensure business and personal brands don't suffer the consequences of common domain name pitfalls.

As a domain investor and business consultant, Alvin actively participates in daily domain auctions. Outside of auctions, he passionately shares his views, opinions, and vision for how businesses should and should not use domain names to generate greater customer growth and revenue.