Using minisites, also known as microsites, to make money is nothing new under the sun for Internet business owners.
For as long as I can remember and have been involved with Internet businesses, dating back to 2000, web gurus, developers and website owners have been developing and optimizing minisites, simple 1-10 page websites, in hopes of gaining greater search engine rankings and striking it rich financially.
In the land of microsites either they work or they don’t work, and there are many secrets to effectively using microsites.
Of course, that is a blanket statement in itself at surface level.
There are many pros and cons to the microsite storied debate of whether businesses should or should not use microsites and how a business should go about implementation and execution.
Most individuals or businesses that have correctly implemented and executed microsites as a marketing strategy have found tremendous success in their ability to drive traffic, sales and customer growth.
So, what are microsites?
Ted Kendrick is a real estate agent based in Round Rock, Texas, specializing in foreclosure and short sale homes.
Eager to start his real estate venture, Teds buys TedKendrick.com and has a well-built website designed and developed.
Unfortunately, months after launching his website and to his dismay, Ted finds his website is not highly visible or ranked across major search engines for those persons in search of real estate services in Round Rock, Texas or surrounding cities.
So, what does Ted do? Just like any of would and should do, Ted shares his story other agents in the same boat as himself.
Each person Ted speaks with about his website not ranking well in search engines recommends spending money on pay-per-click advertising, radio ads, billboards, newspaper ads and hiring a search engine company.
Willing to give anything a try once, Ted spends a fortune on those suggestions only have dismal return on investment (ROI).
Ted comes to the realization his website has to gain more exposure if he is going to have a shot at keeping a roof over his head and food in his mouth.
But what shall Ted do if his website doesn’t start making his phone ring or email inbox fill up with buyers and sellers?
Leased websites are nothing new under the sun in terms of generating customer growth and revenue for businesses.
At its core, leased websites are nothing more than lead generation websites given a different name some would say.
And if you have been around sales and marketing longer than 15 minutes, then you’ll appreciate and understand their worlds are built around an important business of concern: lead generation.
And what are leads?
Simply put, leads typically refer to a person or set of persons who are ready to buy your products, uses your services, or simply shows great interest in your business.
Lead generation is a popular inbound marketing term used by businesses as a means of attracting new customers.
Businesses use lead generation as a method to achieve consistent and qualified sales leads which generate consistent streams of revenue and increased market share.
There are many ways to generate leads in business, such as through advertisements, phone calls, and word of mouth.
In today’s post, I will attempt to help you further understand the pros and cons of lead generation using leased websites.
I will discuss in great detail how leased websites could prove to be good or bad based on the type of business you own and operate.