When Your Domain Is As Bad As Your Advertisement

Reading Time | 6 Minutes

As much as I talk about domains and my various encounters, today I’m sharing with you a few ways businesses waste their money advertising and using bad domains.

That’s right. These companies spend quite a bit of money advertising using billboards while failing to mention their domain name. And in some cases, they fail to mention a phone number too.

I have a problem with such an approach and will make a case why most companies are wasting their hard earned revenue using billboards that fail to mention a domain or use a bad domain altogether.

How the world’s largest hearing aid company successfully uses a hyphenated domain

Reading Time | 5 Minutes

Today’s post caught me by surprise, to say the least.

As you should know by now, I keep my iPhone or iPad near me at all times when watching TV, primarily when watching the news and more specifically, the weather forecast.

Yes, I know that I can simply pull up the weather using an app or my trusty old iPhone.

However, there is just something about hearing it live and watching a person guess wrong 80% of the time and still keep their job. Weather reporting is seriously a sweet gig! But I digress…

How local Austin events increase awareness using domains

Reading Time | 3 Minutes

But before I call it a day, I wanted to share with you a few local Austin events using domains to increase awareness for their event.

The first event I happened to see while waiting for the 10 o’clock news weather forecast.

Yes, I know that I can easily use my phone, tablet or laptop for the weather at any time.  It’s my mother’s trait and she programmed me well.  Thanks Mom! 🙂

Choosing a Domain That Helps Your Business – Not Limits It

Reading Time | 10 Minutes

Today, does your domain limit where and how your business grows tomorrow?

Use the restroom, grab your coffee and a snack for today’s thoughts. Let’s begin.

I’m not certain that too many business owners think about the posed question in great detail. It’s quite apparent when observing the number of businesses within the radius of where one lives and works.

Personally, I encounter and engage a small number of SMB businesses that “get it” while others don’t have a clue nor do they clearly comprehend the importance of a digital presence.

Protecting your digital presence with defensive domain registrations

Reading Time | 6 Minutes

Today’s domain find I’m sharing is about a neighbor’s lost four-pawed family member.  This story hits too close to home for me.

The great escape…

A few years back, our two boxers got out for half a day on the town and ventured six streets over without my wife and I ever knowing until the latter part of the evening.

It wasn’t until my parents called to check on my wife who was pregnant at the time. It never fails, my parents call and eventually ask about the dogs and how they are doing.  When they asked, I went to show them they were outside either playing or napping.

That wasn’t the case this day.  The dogs were no where to be found in the backyard.  This didn’t seem odd to me. We tend to bring the our dogs in for a late afternoon nap.  It wasn’t until I came in and found their custom-made kennel empty that I begin to wonder and panic a bit.

I asked my wife had she let the dogs in.  She stated they were outside in the backyard.  And I did as Scooby would, “Ruh Roh”.  Houston, we have a problem as the dogs were not in the house or the backyard.

So, I checked the gate closest to their dog house and it was locked.  Then, I checked the other gate to find it had been left open.

Truth be told, it was an Austin City Inspector’s fault our dogs escaped.  The city inspector was to inspect our sprinkler system.  He inspect the sprinkler system, yet he left the gate open for the dogs great escape.

Where does one begin to search for lost pets?

Well, let the search begin.  My wife and I got in the truck and begin to drive around the neighborhood.

GoDaddy is “fee-lying and purring” in Cats With Hats campaign.

Reading Time | 3 Minutes

I received an email as well as saw a few posts on Twitter about GoDaddy’s latest and newest marketing campaign: Go You. GoDaddy.

As for the new “Go You” campaign, which GoDaddy was wise enough to purchase GoYouGoDaddy.com and redirect it to it’s main website, GoDaddy’s focus is on helping it’s target market achieve the following:

  • Get started with a business
  • Attract and retain customers
  • Stay organized while growing

Go You. We Know You Can. GoDaddy.

When your business outgrows its domain name…

Reading Time | 5 Minutes

Is it really possible that a company, regardless of the size, could outgrow their domain name or digital presence?

Hmm… That is the question that entered my mind.

Over the last few weeks, I’ve shared quite a few encounters with companies that are using geo keyword or keyword geo domains.

Today is no different, as the company I’ll discuss is using a geo keyword domain.

And the story goes like this…

Multi-church, non-profit organization uses Good Friday domain in TV ad

Reading Time | 2 Minutes

I had to share this quick post with you today as I was quite surprised, yet impressed by a non-profit or religious organization’s use of a domain to celebrate Resurrection Day 2016, also known as Easter by some.

I happened to be watching tv when I caught Good Friday 2016’s advertisement.  I wasn’t really aware of what it was or who was hosting it.  

Why more Austin companies are owning their market with geo keyword domains

Reading Time | 5 Minutes

It’s been a few posts since I last shared some of my experiences of traveling around Austin, and encountering businesses that understand the importance of owning and operating a geo keyword digital presence.

With many small businesses being focused on a given location and market, often times not many business owners are able to wrap their minds around the importance of a domain name and its direct correlation to their business’ bottom line.

For the many that don’t seem to get it, there are a handful that do get the importance of a digital presence for their business.

And today, I want to share I few businesses that I encountered in recent weeks that, by my book, get it! 🙂

Round Rock-based tree removal finds profitable success using keyword geo domain

Reading Time | 4 Minutes

In between my travels throughout Austin and Texas in general, I encounter a multitude of billboards, signage, businesses and mobile advertisements that use all sorts of domain names.

With nearly 2 million people in the greater Austin Metro area, having the appropriate and most lucrative digital presence is a MUST in a highly competitive market.

Supply and demand works against businesses in Austin Metro area in regards to owning and operating your business using geo keyword domains.

It’s not easy to get one’s hands on a “Austin + keyword” domain or any other city surrounding Austin. Most have been owned and operated for at least 15 years, if not longer.

So that begs the question. Is it possible to have the same profitable success using the inverse domain, meaning using a “keyword + city” domain?