Why more Austin companies are owning their market with geo keyword domains

Reading Time | 5 Minutes

It’s been a few posts since I last shared some of my experiences of traveling around Austin, and encountering businesses that understand the importance of owning and operating a geo keyword digital presence.

With many small businesses being focused on a given location and market, often times not many business owners are able to wrap their minds around the importance of a domain name and its direct correlation to their business’ bottom line.

For the many that don’t seem to get it, there are a handful that do get the importance of a digital presence for their business.

And today, I want to share I few businesses that I encountered in recent weeks that, by my book, get it! 🙂

Round Rock-based tree removal finds profitable success using keyword geo domain

Reading Time | 4 Minutes

In between my travels throughout Austin and Texas in general, I encounter a multitude of billboards, signage, businesses and mobile advertisements that use all sorts of domain names.

With nearly 2 million people in the greater Austin Metro area, having the appropriate and most lucrative digital presence is a MUST in a highly competitive market.

Supply and demand works against businesses in Austin Metro area in regards to owning and operating your business using geo keyword domains.

It’s not easy to get one’s hands on a “Austin + keyword” domain or any other city surrounding Austin. Most have been owned and operated for at least 15 years, if not longer.

So that begs the question. Is it possible to have the same profitable success using the inverse domain, meaning using a “keyword + city” domain?

Austin’s Premier Eye Doctor Clearly Sees Domain Value

Reading Time | 2 Minutes

If you ever cruise down Jollyville Road in Northwest Austin just before you get to Oak Knoll, then it is likely that you will spot an Austin-based business that is clearly *seeing* their way into a profitable future.

Located across the street from the Jollyville United States Postal Service (Post Office), this small business’ sign is quite easy to read and simple to understand.

In short, they are all about helping those of us with eye and vision problems see correctly. The company I’m referencing is no other than AustinEye.com.

A Local Austin-based Home Builder Finds Value and Power in a Domain Name

Reading Time | 4 Minutes

It’s been a while since my last post local market businesses using domains to crush the competition.

I’m quite excited to share with you a recent Austin business I found that “gets it” and an article that brought it all home for businesses needing to solidify their presence on the web.

I stumbled across Ali Zandi’s most recent blog post, A Letter to Companies Without a Premium Domain. WHEN, not if, you get a minute, take a minute to read and share with fellow business owners.

In short, Ali, a domain industry veteran, expresses and shares the downfall of companies not owning a premium domain.

Smalltown USA businesses use domains to their advantage

Reading Time | 6 Minutes

So this week, I spent a bit of time traveling Hwy 290 from Austin to Houston (Conroe, Texas to be exact) to see my wife’s family and to pick up our boys from a much needed vacation.

As we traveled, a few things jumped out to me in regards to businesses and their use of domains on billboards, and their business offices and signage.

Traveling round trip, I saw quite a few billboards, and business offices and signage with domains plastered on them.  I’m left thinking that some business owners get while others are simply burning marketing dollars.

I won’t cover who doesn’t get as I’ll be writing until the cows come home and some. However, I do want to share some thoughts I had about the following domains I saw that intrigued me.

Hats off the business owners and their use of such great domains to build their business and future upon.  They get it!

Austin-based mattress company is killing competition with .com domain

Reading Time | 6 Minutes

Just wanted to share a story with you about an Austin business owner that gets it! The “it” I’m referencing is the value in owning and operating his Austin-based mattress company using keyword-rich domains.

As our boys move into the toddler stage, my wife thought it was a good time to transition them to twin beds.

AustinMattress.com - Discount Mattresses of Austin, TexasWe live not to far from a mattress store (as shown in the picture) that we’ve done business with before. I hadn’t realized it, but soon found out that it had been in business for the past 11 years. Again, we had purchased a few mattresses from this company over the years.

Nevertheless, my wife had been by the mattress store and found our oldest son both a twin mattress and box spring. So of course, ole’ dad was tapped for pickup and delivery services.

Luckily, the store is about 5 minute ride from our house, if that. I didn’t think nothing of pulling up to the store, Austin Discount Mattress. I was simply there on a pickup and delivery assignment, and back to the house in short order, so I thought.

When I entered the store room floor, I was shocked to see their wall. In fact, I was so excited that I had to take pictures of the store, and meet the owner if I could.

Why small business needs more than a website

Reading Time | 4 Minutes

Meet Pete. Roofer Extraordinaire. His shingle skills and tile-laying largess turn ordinary roofs into rare works of art. But if no one knows about Pete, how will his business thrive? GoDaddy, of course. With a domain name and website from GoDaddy, customers find Pete online. Share your talents with the world. It’s go time. Build your own website today.

I wish GoDaddy’s latest “Pete Roofer” commercial was indeed as true and easy as it comes off to be. If anything, this commercial is a great marketing ploy for the person with an idea to launch their new business today.

But for the small business owner that has been around the block a few times, you know it’ll take more than just a domain and website from GoDaddy to run and operate a profitable, successful business.

I’ve watched the “Pete Roofer” commercial a number times, and there are a few things to point out.

The secret to buying websites to increase sales

Reading Time | 5 Minutes

Why should anyone ever consider buying websites?

Well, other than the obvious reason of having a primary website, it really doesn’t make sense for anyone to buy additional websites for their business, or does it?

I think it is safe to say that one can argue from either side of the conversation for or against buying websites.

However, I think one must truly consider the pros and cons of buying websites before making their final decision.

For example, there are many outlets that provide website buying opportunities.

You can buy websites from businesses like Flippa or e-Bay, or have a website designed specifically for your business niche using NicheWebsites.com.

But before heading off into the wild blue yonder purchasing websites left and right in hopes of striking Internet fame and fortune or the SEO jackpot for monopolizing search results, take caution in making fast purchase decisions with little data on hand.

How many 301 redirects are too many?

Reading Time | 5 Minutes

When dealing with websites and preserving SEO, there may come a time where you may have to perform one of the following actions:

  • Migrate a website to a new platform
  • Redesign or re-brand a website
  • Change a website url or architecture
  • Migrate to a new domain name

Website 301 Redirects and Canonical IssuesFor any of the listed options mentioned above, each creates an opportunity for negative SEO impact that can lead to the following:

  • Losing existing page and domain authority
  • Losing any relevant link juice per page or website
  • Damaging or destroying search rankings

To guard against causing any sort of negative SEO impact, the use of 301 or 302 redirects becomes a very viable option for website owners.

Today, we’ll focus on the use of 301 redirects, but before we discuss 301 redirects, we’ll briefly discuss redirects in general and their use.  

GoDaddy gets Super Bowl right with PuppetsByGwen.com!

Reading Time | 3 Minutes

GoDaddy has long been known for their raunchy and unadulterated Super Bowl commercials to say the least. Just run a search for previous Godaddy Super Bowl commercials and you’ll see.

But this year, Godaddy did something that even I didn’t expect for GoDaddy to do: make a tasteful, value-add commercial.

Of course the Godaddy spray tan commercial which I personally don’t think people, especially small business owners, will understand that GoDaddy offers domain names, website hosting, and website design and builder services for small businesses.

In my humble opinion, this commercial makes GoDaddy appear to offer a tanning spray service and not a technology business offering domain names, email and web hosting, website design, and SEO services.