Austin’s Premier Eye Doctor Clearly Sees Domain Value

Reading Time | 2 Minutes

If you ever cruise down Jollyville Road in Northwest Austin just before you get to Oak Knoll, then it is likely that you will spot an Austin-based business that is clearly *seeing* their way into a profitable future.

Located across the street from the Jollyville United States Postal Service (Post Office), this small business’ sign is quite easy to read and simple to understand.

In short, they are all about helping those of us with eye and vision problems see correctly. The company I’m referencing is no other than AustinEye.com.

A Local Austin-based Home Builder Finds Value and Power in a Domain Name

Reading Time | 4 Minutes

It’s been a while since my last post local market businesses using domains to crush the competition.

I’m quite excited to share with you a recent Austin business I found that “gets it” and an article that brought it all home for businesses needing to solidify their presence on the web.

I stumbled across Ali Zandi’s most recent blog post, A Letter to Companies Without a Premium Domain. WHEN, not if, you get a minute, take a minute to read and share with fellow business owners.

In short, Ali, a domain industry veteran, expresses and shares the downfall of companies not owning a premium domain.

Smalltown USA businesses use domains to their advantage

Reading Time | 6 Minutes

So this week, I spent a bit of time traveling Hwy 290 from Austin to Houston (Conroe, Texas to be exact) to see my wife’s family and to pick up our boys from a much needed vacation.

As we traveled, a few things jumped out to me in regards to businesses and their use of domains on billboards, and their business offices and signage.

Traveling round trip, I saw quite a few billboards, and business offices and signage with domains plastered on them.  I’m left thinking that some business owners get while others are simply burning marketing dollars.

I won’t cover who doesn’t get as I’ll be writing until the cows come home and some. However, I do want to share some thoughts I had about the following domains I saw that intrigued me.

Hats off the business owners and their use of such great domains to build their business and future upon.  They get it!

Austin-based mattress company is killing competition with .com domain

Reading Time | 6 Minutes

Just wanted to share a story with you about an Austin business owner that gets it! The “it” I’m referencing is the value in owning and operating his Austin-based mattress company using keyword-rich domains.

As our boys move into the toddler stage, my wife thought it was a good time to transition them to twin beds.

AustinMattress.com - Discount Mattresses of Austin, TexasWe live not to far from a mattress store (as shown in the picture) that we’ve done business with before. I hadn’t realized it, but soon found out that it had been in business for the past 11 years. Again, we had purchased a few mattresses from this company over the years.

Nevertheless, my wife had been by the mattress store and found our oldest son both a twin mattress and box spring. So of course, ole’ dad was tapped for pickup and delivery services.

Luckily, the store is about 5 minute ride from our house, if that. I didn’t think nothing of pulling up to the store, Austin Discount Mattress. I was simply there on a pickup and delivery assignment, and back to the house in short order, so I thought.

When I entered the store room floor, I was shocked to see their wall. In fact, I was so excited that I had to take pictures of the store, and meet the owner if I could.

Why small business needs more than a website

Reading Time | 4 Minutes

Meet Pete. Roofer Extraordinaire. His shingle skills and tile-laying largess turn ordinary roofs into rare works of art. But if no one knows about Pete, how will his business thrive? GoDaddy, of course. With a domain name and website from GoDaddy, customers find Pete online. Share your talents with the world. It’s go time. Build your own website today.

I wish GoDaddy’s latest “Pete Roofer” commercial was indeed as true and easy as it comes off to be. If anything, this commercial is a great marketing ploy for the person with an idea to launch their new business today.

But for the small business owner that has been around the block a few times, you know it’ll take more than just a domain and website from GoDaddy to run and operate a profitable, successful business.

I’ve watched the “Pete Roofer” commercial a number times, and there are a few things to point out.

The secret to buying websites to increase sales

Reading Time | 5 Minutes

Why should anyone ever consider buying websites?

Well, other than the obvious reason of having a primary website, it really doesn’t make sense for anyone to buy additional websites for their business, or does it?

I think it is safe to say that one can argue from either side of the conversation for or against buying websites.

However, I think one must truly consider the pros and cons of buying websites before making their final decision.

For example, there are many outlets that provide website buying opportunities.

You can buy websites from businesses like Flippa or e-Bay, or have a website designed specifically for your business niche using NicheWebsites.com.

But before heading off into the wild blue yonder purchasing websites left and right in hopes of striking Internet fame and fortune or the SEO jackpot for monopolizing search results, take caution in making fast purchase decisions with little data on hand.

How many 301 redirects are too many?

Reading Time | 5 Minutes

When dealing with websites and preserving SEO, there may come a time where you may have to perform one of the following actions:

  • Migrate a website to a new platform
  • Redesign or re-brand a website
  • Change a website url or architecture
  • Migrate to a new domain name

Website 301 Redirects and Canonical IssuesFor any of the listed options mentioned above, each creates an opportunity for negative SEO impact that can lead to the following:

  • Losing existing page and domain authority
  • Losing any relevant link juice per page or website
  • Damaging or destroying search rankings

To guard against causing any sort of negative SEO impact, the use of 301 or 302 redirects becomes a very viable option for website owners.

Today, we’ll focus on the use of 301 redirects, but before we discuss 301 redirects, we’ll briefly discuss redirects in general and their use.  

GoDaddy gets Super Bowl right with PuppetsByGwen.com!

Reading Time | 3 Minutes

GoDaddy has long been known for their raunchy and unadulterated Super Bowl commercials to say the least. Just run a search for previous Godaddy Super Bowl commercials and you’ll see.

But this year, Godaddy did something that even I didn’t expect for GoDaddy to do: make a tasteful, value-add commercial.

Of course the Godaddy spray tan commercial which I personally don’t think people, especially small business owners, will understand that GoDaddy offers domain names, website hosting, and website design and builder services for small businesses.

In my humble opinion, this commercial makes GoDaddy appear to offer a tanning spray service and not a technology business offering domain names, email and web hosting, website design, and SEO services.

11 tips to increase conversions using local SEO landing pages

Reading Time | 6 Minutes

If you operate a local small business, or even a regional or national business, local search engine optimization (SEO) is a necessity to garner and dominate local search engine rankings within certain markets.

Using local seo landing pages to increase search rankingsWith the increase of tablet and mobile search on the rise, local SEO is becoming mandatory for all small businesses.

No longer can businesses ignore local SEO and be able to command highly visible search rankings in search engines.

There are many tips and tricks for those interested in learning to execute local SEO for their small business.

The one we’ll focus on discussing today is the use of local SEO landing pages and whether or not their use by small businesses is effective or ineffective.

Why and how referral websites increase local business

Reading Time | 4 Minutes

So every business owner is familiar with referrals. If not, then you should not be in business.

Referrals should be one of the best sources of new business as well as existing business. If people don’t have good things to say or share about your business, then you won’t be in business long.

If your business is struggling and you’ve spent money on various online marketing strategies with less than stellar results, then I encourage you to keep reading this post.

We’re going to discuss how your business can generate more business using a tactic older than sliced bread: referral websites.

Let me start by saying that referral websites may or may not work for your business.

Referral websites and their respective results will vary based on each business and its respective markets and industries served.

Nevertheless, if you’re willing to shell out thousands of dollars a month for pay-per-click advertising or search engine optimization, then you should be willing to at least research referral website options for your business.