I was traveling on my way home a few days ago just shy of the 183 / McNeil Rd. As I was exiting the highway, I was surprised to see a real estate sign proudly displaying it’s website using a .info URL address.
Fortunately, I was able to get out of harms way and turn into the complex to park, so that I could snap the picture you see below:
The sign itself faces US Highway 183 here in Austin, which is traversed by approximately 300,000 motorists daily.
Knowing this tidbit of motorist information, I was intrigued and delighted to see a company using a .info website.
Come to think of it, I actually don’t recall the last time I’ve encountered a company ever using .info to market their business. I guess there’s a first time for everything.
Nevertheless, I was more so impressed to see Dube’s Commercial Inc., The Texas-based realty company responsible for the sign, using the .info address to forward or redirect to their .com presence: dubescommercial.com.
I really like their use of the .info over the .com only because the .info is short, memorable, and can be seen by passing motorists as opposed to the longer dubescommercial.com.
The only downside I encountered when visiting their website via the .info URL was that their .com web presence IS NOT using Google Analytics to track web traffic.
If they were to use Google Analytics for their .com web presence, then they could easily understand how effective or ineffective it is to have a sign promoting their .info address alongside a major highway in Austin, Texas.
Don’t you think that would be the responsible and wise thing to do, measuring your advertisement effectiveness? I don’t know about you, but i certainly think so.
In closing, the only other advice I’d shared with Dube’s Commercial is to register and forward the following domains that came to mind when thinking of alternative domains to represent their digital presence (all available at the time of this writing):
That’s all for now!