Are microsites a good search marketing vehicle?

Reading Time | 5 Minutes

In the land of microsites  either they work or they don’t work, and there are many secrets to effectively using microsites.

Of course, that is a blanket statement in itself at surface level.

There are many pros and cons to the microsite storied debate of whether businesses should or should not use microsites and how a business should go about implementation and execution.

Most individuals or businesses that have correctly implemented and executed microsites as a marketing strategy have found tremendous success in their ability to drive traffic, sales and customer growth.

So, what are microsites? 

Big Brands Bring Greater Awareness to .Jobs Extension

greater.jobs - .jobs domain extension
Reading Time | 3 Minutes

Two weekends ago we were in route north to celebrate the life of my cousin whose life come to an end after a short, yet extraordinarily impactful life lived well.

Although he leaves behind a wife and 5 girls ranging in age from 10 to 20 years old, his legacy of attentively serving and encouraging others will live on for the foreseeable future.

But as my family and I traveled from Austin to Dallas, I spotted a few interesting domains being advertised on big rigs and billboards — especially new top-level domain extensions (new TLDs).

Bringing Life to Austin Home and Commercial A/V Dreams

Reading Time | 3 Minutes

I have a rather short 3-minute commute from my home to my office here in Northwest Austin, occasionally encountering a variety of domain names in my short travel time.

Most of the domains encountered are the same ole’ ones due to the number of small business or professional office strips along Pond Springs Rd.

Nevertheless, I was headed home this evening when I stopped to get gas at the corner of Hunters Chase and Pond Springs.

Fourth of July Family Pictures and a Few Domains

Reading Time | 4 Minutes

Of course, it was a bright and early here in Austin, Texas, and the House of Brown has beat the sun up for a fun and exciting day.

That’s right, we took family pictures to celebrate the 4th of July, birthdays for boy #2 and girl (born the same day two years apart, turning 3 and 1 respectively), and simply another family milestone.

We loaded up and headed to Buda, Texas just 20 minutes south of Austin.

Our destination for family pics, Buda’s Historic Stagecoach Park, was chosen by a longtime family friend, Hanna Mac Photography.

When your business outgrows its domain name…

Reading Time | 5 Minutes

Is it really possible that a company, regardless of the size, could outgrow their domain name or digital presence?

Hmm… That is the question that entered my mind.

Over the last few weeks, I’ve shared quite a few encounters with companies that are using geo keyword or keyword geo domains.

Today is no different, as the company I’ll discuss is using a geo keyword domain.

And the story goes like this…

Minisites don’t make money, businesses do!

Reading Time | 5 Minutes

Using minisites, also known as microsites, to make money is nothing new under the sun for Internet business owners.

For as long as I can remember and have been involved with Internet businesses, dating back to 2000, web gurus, developers and website owners have been developing and optimizing minisites, simple 1-10 page websites, in hopes of gaining greater search engine rankings and striking it rich financially.

Qualified Lead Generation Using Leased Websites

Reading Time | 8 Minutes

Leased websites are nothing new under the sun in terms of generating customer growth and revenue for businesses.

At its core, leased websites are nothing more than lead generation websites given a different name some would say. 

And if you have been around sales and marketing longer than 15 minutes, then you’ll appreciate and understand their worlds are built around an important business of concern: lead generation

And what are leads?

Simply put, leads typically refer to a person or set of persons who are ready to buy your products, uses your services, or simply shows great interest in your business.

Lead generation is a popular inbound marketing term used by businesses as a means of attracting new customers.

Businesses use lead generation as a method to achieve consistent and qualified sales leads which generate consistent streams of revenue and increased market share.

There are many ways to generate leads in business, such as through advertisements, phone calls, and word of mouth.

In today’s post, I will attempt to help you further understand the pros and cons of lead generation using leased websites.

I will discuss in great detail how leased websites could prove to be good or bad based on the type of business you own and operate.