Well, another fun-filled and exciting work day is in the books.
I love what I do as a search marketing and domain name strategist for the customers I’m called to serve.
But as the saying goes, there’s always going to be more work than there is enough hours to accomplish it all.
As I called it a day and headed home, I normally spot a few domains on my 15-20 commute home.
Most of the time, I spot the good, bad, and ugly uses of domain names, primarily those using .com extension.
Although it’s been a few years since the new gtld release, it’s not often throughout my local traversing of Austin that I run across companies using the new gtlds or domain name extensions to advertise their brand.
But this very day, imagine my surprise to spot a vehicle advertisement wrap using the .media domain extension.
There across the back of windshield of a Kia Expresso read the following: Bazinga Media! And right underneath it was the companies website which read: www.bazinga.media.
Quite thrilled to see a legitimate company using a new extension as it’s web presence, I was more amazed to see Bazinga Media! promoting the domain name.
I was able to track along with the driver until flagging him down as he parked in a HEB parking lot. A bit hesitant at first, he jumped at the chance to speak with me and allow me to take pictures of my newly found new extension unicorn!
The driver, Robert Stewart, is a long time media expert hailing from the great state of…. wait for it… California! Any Austin transplant is highly likely a resident of California or Florida, but mostly California.
Nevertheless, Robert was a joy to speak with. He was very knowledgeable about the use of media, and how Bazinga Media! specializes in video SEO services for various types of local and national businesses.
When questioned why he chose to use a new extension to promote his media company, Robert explained that he was unable to secure BazingaMedia.com.
In my humble opinion, this sort of domain reasoning makes sense although I don’t agree with it. It’s a watershed moment with new domain extensions as early adopters push the bounds on usage.
The general public, rather mass public, is not really aware of the new domain extensions which is why it’s imperative to use the long abandoned “www.” as a part of a domain name when using a new extension.
The one reason I don’t agree with using new domain extensions without owning the identical .com is the fact of traffic leakage. Anyone remember O.co?
Now this doesn’t mean that you should not use a new extension domain name without owning and redirecting the identical .com domain.
In fact, if you choose too, might I suggest you verify the identical .com is not a competitor website or developed website of any sort.
This got me thinking about whether or not any generic or geo specific domains were available that Bazinga Media! could defensive register or other media companies could register. Here’s what I found:
That’s a pretty long list, and I realize I’m only scratching the surface with suggested geo and generic keyword combinations.
Do let your mind wander and explore the many new domain extensions and domain name combos.
I don’t know exactly where we’ll be in years or decades from now, but it certainly is good to see real businesses using new domain extensions as their primary web presence and driving real results.
Have you seen any companies in your neck of the woods using new domain extensions? Drop me a quick note and let me know about.