Well, another fun-filled and exciting work day is in the books.
I love what I do as a search marketing and domain name strategist for the customers I’m called to serve.
But as the saying goes, there’s always going to be more work than there is enough hours to accomplish it all.
As I called it a day and headed home, I normally spot a few domains on my 15-20 commute home.
Most of the time, I spot the good, bad, and ugly uses of domain names, primarily those using .com extension.
Although it’s been a few years since the new gtld release, it’s not often throughout my local traversing of Austin that I run across companies using the new gtlds or domain name extensions to advertise their brand.
But this very day, imagine my surprise to spot a vehicle advertisement wrap using the .media domain extension.
There across the back of windshield of a Kia Expresso read the following: Bazinga Media! And right underneath it was the companies website which read: www.bazinga.media.
Quite thrilled to see a legitimate company using a new extension as it’s web presence, I was more amazed to see Bazinga Media! promoting the domain name.
I was able to track along with the driver until flagging him down as he parked in a HEB parking lot. A bit hesitant at first, he jumped at the chance to speak with me and allow me to take pictures of my newly found new extension unicorn!
The driver, Robert Stewart, is a long time media expert hailing from the great state of…. wait for it… California! Any Austin transplant is highly likely a resident of California or Florida, but mostly California.
Nevertheless, Robert was a joy to speak with. He was very knowledgeable about the use of media, and how Bazinga Media! specializes in video SEO services for various types of local and national businesses.
When questioned why he chose to use a new extension to promote his media company, Robert explained that he was unable to secure BazingaMedia.com.
In my humble opinion, this sort of domain reasoning makes sense although I don’t agree with it. It’s a watershed moment with new domain extensions as early adopters push the bounds on usage.
The general public, rather mass public, is not really aware of the new domain extensions which is why it’s imperative to use the long abandoned “www.” as a part of a domain name when using a new extension.
The one reason I don’t agree with using new domain extensions without owning the identical .com is the fact of traffic leakage. Anyone remember O.co?
Now this doesn’t mean that you should not use a new extension domain name without owning and redirecting the identical .com domain.
In fact, if you choose too, might I suggest you verify the identical .com is not a competitor website or developed website of any sort.
This got me thinking about whether or not any generic or geo specific domains were available that Bazinga Media! could defensive register or other media companies could register. Here’s what I found:
AustinSEO.Business
AustinSEO.Services
AustinSEO.Media
AustinSEO.Solutions
AustinSEO.Boutique
AustinSEO.Center
AustinSEO.City
AustinSEO.Coach
AustinSEO.Company
AustinSEO.Digital
AustinSEO.Direct
AustinSEO.Exchange
AustinSEO.Expert
AustinSEO.Tips
AustinSEO.Guru
AustinSEO.Express
AustinSEO.Guide
AustinSEO.Institute
AustinSEO.Marketing
AustinSEO.Partners
AustinSEO.Support
AustinSEO.Technology
AustinSEO.Today
AustinSEO.Tools
AustinSEO.Training
AustinSEO.Ventures
AustinSEO.Vision
AustinSEO.World
AustinSEO.Zone
AustinVideo.Business
AustinVideo.Services
AustinVideo.Media
AustinVideo.Solutions
AustinVideo.Boutique
AustinVideo.Center
AustinVideo.City
AustinVideo.Coach
AustinVideo.Company
AustinVideo.Digital
AustinVideo.Direct
AustinVideo.Exchange
AustinVideo.Expert
AustinVideo.Tips
AustinVideo.Guru
AustinVideo.Express
AustinVideo.Guide
AustinVideo.Institute
AustinVideo.Marketing
AustinVideo.Partners
AustinVideo.Support
AustinVideo.Technology
AustinVideo.Today
AustinVideo.Tools
AustinVideo.Training
AustinVideo.Ventures
AustinVideo.Vision
AustinVideo.World
AustinVideo.Zone
VideoSEO.Business
VideoSEO.Services
VideoSEO.Media
VideoSEO.Solutions
VideoSEO.Boutique
VideoSEO.Center
VideoSEO.City
VideoSEO.Coach
VideoSEO.Company
VideoSEO.Digital
VideoSEO.Direct
VideoSEO.Exchange
VideoSEO.Expert
VideoSEO.Tips
VideoSEO.Guru
VideoSEO.Express
VideoSEO.Guide
VideoSEO.Institute
VideoSEO.Marketing
VideoSEO.Partners
VideoSEO.Support
VideoSEO.Technology
VideoSEO.Today
VideoSEO.Tools
VideoSEO.Training
VideoSEO.Ventures
VideoSEO.Vision
VideoSEO.World
VideoSEO.Zone
SEOVideo.Business
SEOVideo.Services
SEOVideo.Media
SEOVideo.Solutions
SEOVideo.Boutique
SEOVideo.Center
SEOVideo.City
SEOVideo.Coach
SEOVideo.Company
SEOVideo.Digital
SEOVideo.Direct
SEOVideo.Exchange
SEOVideo.Expert
SEOVideo.Tips
SEOVideo.Guru
SEOVideo.Express
SEOVideo.Guide
SEOVideo.Institute
SEOVideo.Marketing
SEOVideo.Partners
SEOVideo.Support
SEOVideo.Technology
SEOVideo.Today
SEOVideo.Tools
SEOVideo.Training
SEOVideo.Ventures
SEOVideo.Vision
SEOVideo.World
SEOVideo.Zone
AustinSEO.Ninja
AustinVideo.Ninja
SEOVideo.Ninja
VideoSEO.Ninja
That’s a pretty long list, and I realize I’m only scratching the surface with suggested geo and generic keyword combinations.
Do let your mind wander and explore the many new domain extensions and domain name combos.
I don’t know exactly where we’ll be in years or decades from now, but it certainly is good to see real businesses using new domain extensions as their primary web presence and driving real results.
Have you seen any companies in your neck of the woods using new domain extensions? Drop me a quick note and let me know about.
As a domain investor and business consultant, Alvin actively participates in daily domain auctions. Outside of auctions, he passionately shares his views, opinions, and vision for how businesses should and should not use domain names to generate greater customer growth and revenue.
