As I was getting my early Saturday morning started with a few quick errands, I encountered an effective vehicle wrap advertisement for a Texas tasty treat that’s been around for some time now.
My boys (and now daughter although too young to enjoy) love when Saturday’s roll around because they know exactly what we’re having for breakfast.
I pulled into the drive through and placed my order for a full dozen of Texas’ best doughnuts at Krispy Kreme.
And no, I didn’t misspell Krispy Kreme for those thinking it’s Crispy Creme or Crispy Cream as it phonetically sounds.
The use of Krispy Kreme is a branding decision that surely doesn’t the pass the radio test when considering it’s domain name is KrispyKreme.com.
In fact, Krispy Kreme doesn’t own the following domains, which I think are great investments to own as defensive domain name registrations:
*Denotes the domain was available at the time this article was published.
After all, the domains, if owned by Krispy Kreme, could simply be redirected to KrispyKremeTexas.com and take advantage of misspelled type-in traffic and type-in traffic in general.
More importantly, how will Krispy Kreme expand it’s brand beyond Texas?
These are questions a business must ask itself when selecting a domain name, especially when considering brandable, geo-related, and geo service domains such as KrispyKremeTexas.com.
So, how does this apply to your business and its domain name? Is your business missing out type-in traffic because you didn’t defensively register common misspellings or close variations of your domain name?
But I digress. Where was I? Oh yeah, I was on my way to pick up a mouth-watering treat for my family and I.
As I approached the drive through window, I encountered a Krispy Kreme delivery truck.
There was nothing special about the branding other than the placement and use of their domain name.
I’m of the opinion Krispy Kreme’s branding was great placement for a domain name and seamless fit into their branding, not stealing the show but fitting it.
I’ve seen the good, bad and ugly when it comes to vehicle wraps.
So much that I provided guidelines for how to advertise domain names when using vehicle wraps.
Although I believe a better domain could be selected and used, I still hat tip to Krispy Kreme for their domain name placement and effective use of vehicle wrap advertising.
And more importantly, my family was more grateful for the warm and sugary original glazed doughnuts and filling kolache that soon made their way to our tummies.