This past weekend was a busy weekend for the House of Brown, and as always, the City of Austin.
As I do every other Saturday, I met with a group of gents from the Executive Leadership Council at Rudy’s.
Unfortunately, due to the down pour of rain at 6am, the meeting consisted of myself and another close friend.
This was good because he and I really needed to catch up with life, work, church and everything else over a few breakfast tacos.
As our time came to a close, knowing I must rush home to post the daily expired domain auction listings, I discovered the Austin Convention Center was hosting the annual Coming Con as read the poster via Rudy’s Bulletin Board.
Although I’m not a fan and didn’t plan on attending, it was the domain that caught my attention: WizardWorld.com.
WizardWorld.com is a good domain to brand such an event, but why not have used ComicCon.com?
As I would delightfully discover, ComicCon.com redirects to WizardWorld.com. Not only does WizardWorld.com host an event in Austin each year, but throughout the world.
I typically advise to not register domains with duplicate letter or back-to-back same letter usage, especially when one letter ends and the other letter starts a word.
The human eye and mind struggles at times to make sense of domains with double and triple letter usage.
But should there be no other viable option domain wise, then I do move forward with the respective domain, but remember to ALWAYS use camel case when advertising it.
Little did I realize that only hours later I would stumble upon those very words while attending the TCU vs UT football game at Darrell K Royal Stadium.
In fact, one of the first camel-cased domains I discovered was traveling eastbound on Dean Keaton. The domain advertised a popular transportation service in Austin used by many tourists and locals to tour Austin: DoubleDeckerAustin.com.
This is a good 3-word geo domain for a hyperlocal service offering, especially knowing that tours take place riding double-decker transportation.
As for the domain, look at how easy it is to read. One’s mind doesn’t have to do much work to decipher the words (in my opinion).
Nevertheless, we made it to the drop off location at the corner of Red River and Dean Keaton.
As we walked towards the Northeast entrance of the stadium, I discovered another prominently displayed domain using camel-case: TexasSports.com/Tickets.
This is yet another great example of why it’s important to use camel-case when words end and start in the same letter of 2 or more word domains.
Without camel-casing, the mind could miss the second “s” and read it as Texasports.com (i.e. Texas Ports). Now of course, “Texas Ports” doesn’t make sense.
But one could think that the University of Texas’ Athletic Program is attempting to advertise a local or Texas-based business rather than their very own sports website.
After all, I discovered UT does advertise quite a few domains during games. In fact, they offer lift seats in the northeast corner (top-left side of end zone in image) of the end zone sponsored by EQDepot.com.
In addition, EQDepot.com as well as other companies were advertised on the jumbo iron and digital stadium banner.
I like the abbreviated use of EQDepot.com as opposed to EquipmentDeport.com — which is registered but doesn’t resolve.
The full spelling of the domain would certainly eat up advertising space, whereas EQDepot.com is short, sweet, and easy to remember as a brandable domain.
Nevertheless, if your personal or company brand uses or is considering using a domain with 2 or more letters in back-to-back use, then please consider using camel-case when advertising your domain.
It’ll save your customers an eye test or two, and we’ll thank you by rewarding you with business because we understood and could remember your domain name. 😉
As a domain investor and business consultant, Alvin actively participates in daily domain auctions. Outside of auctions, he passionately shares his views, opinions, and vision for how businesses should and should not use domain names to generate greater customer growth and revenue.
