Austin-based Brands Increasingly Choose New Domain Extensions

Reading Time | 9 Minutes

Each month I’m amazed to discover a small, but growing number of Austin-based companies branding domains using new top-level extensions — the good, bad, and ugly.

Rummaging through the last 6 editions of the Community Impact Newsletter (CIN )for Northwest Austin, I’ve discovered breweries, pet shops, fitness brands, summer camps, and entertainment venues among the early adopters. 

If you can’t beat .com, join .us!

Reading Time | 8 Minutes

With almost 400 million domains registered worldwide, there is no shortage of decent domain name registrations, especially with 1400+ new domain extensions to choose from and a speculation of more to hit the market beyond 2020.

There are approximately 145 million .com domains (~35%) registered worldwide. Most people will likely guess .net and .org to be respectively 2nd and 3rd in line behind .com, accounting for 5-10% of .com registrations. But believe it or not, both extensions are respectively 5th and 7th.

The general internet population, especially within the United States, is likely to be amazed that a majority of domains registered throughout the world are ccTLD domainscountry code top-level domains.

Why .church is likely to succeed in the end…

ntldstats.com for .church domain extension
Reading Time | 4 Minutes

In a recent podcast episode, I explored a number of arguments for and against non-profit organizations investing in domain names.

While there are a growing number of religious and charitable foundations in existence, churches are uniquely positioned, in my humble opinion, to make the most of new domain extensions.

Now before you get all in your feelings about .com versus new domain extensions, give me a moment to objectively explain.

Growing a church using multiple domains and extensions

Elevation Church - This is church. Anywhere.
Reading Time | 3 Minutes

While the 100+ degree temperatures here in Texas says otherwise, summer is nearing an end as kids head back to school.

The House of Brown certainly had a jam packed summer of trips to the Typhoon Texas, Fort Worth Zoo, Disney World in Florida, and Asheville, North Carolina.

In between all the fun and memories made, I managed to capture a few interesting domain names being used, especially domain names used by churches.

Going .Live in 3, 2, 1…

Reading Time | 8 Minutes

While driving to a wedding and admiring the beautiful and scenic views of the Texas Hill Country not far from the hustle and bustle of Interstate 35, an unusual billboard promoting a .live domain caught my eye.

I often encounter dozens of billboards traveling, whether for personal or business, throughout central Texas.

However, the billboard I encountered this day caught my eye because of how low it was to the ground, right at eye level, made of wood and not the normal big-box steel used by the bigger outdoor advertising firms.

Is that a .forum web address?

Reading Time | 2 Minutes

It’s that time of year where “Summer Fever” is beginning to set in as we transition from Spring.

At the same time, April showers have brought May flowers as well as NBA Playoff games.

Just the other night, I happened to have the TV on as background noise as the Boston Celtics and Milwaukee Bucks Game 2 was nearing the end.

As I happened to glance up from solving a challenging coding issue, I thought my eyes were deceiving me when I noticed what looked to be a new domain extension being advertising on the Bucks hardwood floor. Could it be true?

Zoho Drives Registration .TO Face-to-Face User Conference

Reading Time | 2 Minutes

We’ve never lived in a time where we’re bombarded daily, consciously and unconsciously, by a never-ending sea of advertisements.

Mail, radio, tv, email, text, phone, watch, video, podcast and a growing list other tips and tricks all in hope to secure the next customer.

As I read the latest edition of Community Impact for the Northwest Austin region, I was pleasantly surprised to discover a well-known brand advertising their annual face-to-face user conference using a .TO domain.

SINE Debuts New Album and .BAND Domain

Reading Time | 3 Minutes

By now you should know I frequent Rudy’s weekly to experience the greatest Texas cuisine a gas station can offer: breakfast tacos.

And while I’m often in a mad dash to taste and partake of bacon, egg, and cheese, or potato, egg, and cheese tacos, I can’t help but to get sidetracked by Rudy’s Bulletin Board. ?

As I scanned the board to discover any unique domains to write about, this given day in January my scanning was rewarded to find a band debuting its new album via a .BAND domain.

theCoderSchool Arrives in Austin to teach coding and change the world

Reading Time | 3 Minutes

In the last decade or so, coding is fast becoming a necessary skill for the kids of today to make their way and mark within the world.

Although known as the “Mecca of Music” throughout the world, Austin has stealthily become a hot-bed for all things tech — with companies like WeWork, Indeed, Google, Facebook, TechRanch, CapitalFactory, and more calling Austin home each day.

Mix music and tech with one of the largest universities in the world where what starts here changes the world — The University of Texas at Austin, it was not surprising when I stumbled upon a poster promoting the grand opening of theCoderSchool while in search of Rudy’s breakfast tacos.