Domain Name Strategies and Best Practices to Advertise and Grow Your Business.
March 15, 2020, seems like it was last year when, in fact, it was only 90 days ago.
As I type this very sentence, I realize that it’s been even longer, 6 months exactly to this day, since I last posted on this blog. WOW!
Nevertheless, we, the global population, were once as free as could be, to a certain extent, some 90+ days ago.
The last two weeks of 2019, especially today — Dec. 31st, is the most TV I’ll watch all year long, specifically college football bowl games.
I’ve seen a plethora of domain names during games and commercials, mostly .com domain names advertising the bowl itself or sponsors and advertisers.
While I rarely sit through the commercials, I spotted an interesting domain extension that I hadn’t seen before: .pharmacy.
A few nights ago, a customer and long-time friends of my wife and I treated us to a double date of the Long Center presented Georgia On My Mind: A Celebration of Ray Charles and His Music.
The night was a walk down memory lane of Ray Charles’ catalog of greatest hits performed by highly esteemed, award-winning artists and musicians — Clint Holmes, Nnenna Freelon, Tom Scott, and Take 6.
While perusing the latest edition of the Community Impact Newsletter for Northwest Austin the other day, I stumbled upon an interesting “domain in the wild” sighting for an Austin-based Chinese delivery and catering.
I was pleasantly surprised to discover not only one new domain extension advertised in print but two new domain extensions in the same ad.
It’s been nearly 10 years since my wife and I had the opportunity to venture east, visiting the scenic natural beauty of them thar hills and mountains of West Virginia.
Ten years ago, we excitedly watched our friends take the plunge into marriage. Fast forward a decade later, 6 kids in between our families, and a timely football game between the West Virginia Mountaineers and the Longhorns of the University of Texas at Austin.
Each month I’m amazed to discover a small but growing number of Austin-based companies branding domains using new top-level extensions — the good, bad, and ugly.
Rummaging through the last 6 editions of the Community Impact Newsletter (CIN )for Northwest Austin, I’ve discovered breweries, pet shops, fitness brands, summer camps, and entertainment venues among the early adopters.
With almost 400 million domains registered worldwide, there is no shortage of decent domain name registrations, especially with 1400+ new domain extensions to choose from and speculation of more to hit the market beyond 2020.
There are approximately 145 million .com domains (~35%) registered worldwide. Most people will likely guess .net and .org to be respectively 2nd and 3rd in line behind .com, accounting for 5-10% of .com registrations. But believe it or not, both extensions are, respectively, 5th and 7th.
The general internet population, especially within the United States, is likely to be amazed that most domains registered worldwide are ccTLD domains — country code top-level domains.
In a recent podcast episode, I explored a number of arguments for and against non-profit organizations investing in domain names.
While a growing number of religious and charitable foundations exist, churches are uniquely positioned, in my humble opinion, to make the most of new domain extensions.
Now before you get all in your feelings about .com versus new domain extensions, give me a moment to explain objectively.
While the 100+ degree temperatures here in Texas say otherwise, summer is nearing an end as kids head back to school.
The House of Brown certainly had a jam-packed summer of trips to Typhoon Texas, Fort Worth Zoo, Disney World in Florida, and Asheville, North Carolina.
Between all the fun and memories made, I managed to capture a few interesting domain names being used, especially those used by churches.
In 2010, a growing list of well-known brands began to speculate on the future of the internet and its hopeful acceptance of new domain extensions.
While .com and other legacy domain extensions have long been accepted, many of the brands couldn’t turn a blind eye to the possibility of .brand domains becoming the next big thing to hit the tech world since the internet itself.