Domain Name Strategies and Best Practices to Advertise and Grow Your Business.
I’m always amazed by the variety of domains encountered on a daily basis as I live out life in Austin, and various travels throughout the world.
Encountering quite a few domains across a wide range of extensions in the physical world, I’m often more amazed to see companies legitimately using new domain extensions in the virtual world, especially when using email.
It’s been long thought that a majority of new domain extensions would crash and burn, or never see the day of light.
I last left you as we pulled into the Chick-Fi-La in Waco, Texas to stretch our legs and fill our bellies with breakfast.
Bellies are from Chick-Fi-La, potty breaks have been had, and hearts are all played out and ready for a mid-morning nap as we continue our trek to spend Thanksgiving in Sherman, Texas.
Many Americans will head out on the highways and byways this Thanksgiving to partake of good ole turkey and dressing, the timeless fruitcake and make a memories (hopefully good ones) with family and friends.
Our family is no exception. It’s hard to believe that a year has passed since we last celebrated Thanksgiving with my side of the family in hustling and bustling metropolis of Sherman, Texas.
My family and I chose to travel bright and early the day before Thanksgiving, hoping to avoid the bumper-to-bumper gridlock that can occur from time to time along highways 35 and 75.
Fortunately our 5-hour trip was smooth sailing and without incident. In fact, I consider the trip a goldmine with the added bonus of all the domain encounters I’ll soon share.
From auto glass repair companies, windows manufacturers, or creative glass artisans, you certain to enjoy and be encouraged by my latest new gTLD extension encounter.
My most recent encounter happened while in route back to the office from a nice trim and shave at my local barber. I was a block from the office at a red light when a truck pulled up next to me.
At that moment, I was prepping my mind for the number of tasks I was aiming to complete, so I didn’t think or make much of truck until I heard a horn blow.
As Wynn Stewart once sang, “…Another day, Another dollar…” in the world of business and life, especially when it comes to domain investing.
And speaking of another day, this saying reminds me of an expired domain auction I stumbled upon last week.
As most of you are aware, I provide daily expired domain auction listings for a number of domain-related platforms.
In the course of preparing each list, I remain alert to identify and flag expired domain auctions that I personally participate in to further advance my growing portfolio of domains.
I’m not much a brandable guy, but I own a few. I’m more of a generic keyword(s) or geo service domain type a guy.
But when I saw the domain I’m about to reveal, seeing it contained the keyword “Bank” in it was all I needed to see to close the deal and make the bid.
It’s not often that you think of the words nutrition and wellness in conjunction with Rudy’s BBQ (no offense Rudy’s). 🙂
But as I made my way from the parking lot into Rudy’s for my bi-weekly early Saturday morning meeting, I jumpstarted my brain by perusing Rudy’s local business ad cork boards.
There are a number of business cards, post cards, posters, placards, and more that are posted on four 4 x 6 cork boards adhered to the external walls of Rudy’s just before entering the store.
Because I love domains so much, I take my time viewing each cork and reviewing the number of advertisements posted on each. This also gives my eyes and mind time to adjust, being it’s just after 6 in the morning.
Nevertheless, a particular ad caught my eye due to the email address it used.
Weekends often fly by when your having fun, especially this past weekend as I attended a Men’s Retreat.
I kicked off this past weekend by getting on the road and heading to T Bar M Camps & Retreats for my home church’s, Mosaic Church Austin, annual Men’s Retreat.
I managed to escape Austin’s nightmarish traffic to head south to New Braunfels, Texas.
In route, I spotted quite a few domains being advertised across various media that I’ll likely write about in the coming weeks and months.
As I travel to and fro across the greater Austin metroplex, I quite often stumble upon a wide variety of domain names.
From yard signs to billboards to auto wraps and more, domain name advertising is fiercely competing for our eyes and wallets.
Over the last 25 years or more, most people know about and have become comfortable with the legacy domain extensions (i.e., .com, .org, .net).
Although I listed the common three, there are 20-25 that are categorized as legacy domain name extensions.
But in the last 3-4 years, ICANN took it upon themselves to open the domain extension flood gates to the second coming of the domain goldrush, releasing nearly 1400+ new words to the right of the dot.
I’m back with another domain spotting. This time I didn’t have to travel as far as we did for family pictures.
I decided to stay home one day this week to celebrate our daughter turning 1 and boy #2 turning 3 years old.
I was walking out of the front door of our home to take out the trash and spotted a service truck in front of my neighbors yard.
I really didn’t pay much attention to as I headed back into the house.
But then the the domain stood out to me when I noticed the gentleman walking the exterior of my neighbors home was a pest control technician.
Pest control companies always peek my interest because there are quite a number here in Austin, Texas.
This past Friday, I had the pleasure of attending the our church’s last day of vacation bible school.
My wife, as well as a number of volunteers, had faithfully served throughout the week in various capacities.
Across the United States, and likely throughout the world, Vacation Bible School is one of those events that kicks off summer in a special way.
This year was special because our oldest son was able to attend have his little heart seeded with the Gospel. What a pleasure it was having him arrive home daily to share all that he had learned.