When choosing a shorter domain makes the most dollars and sense…

Reading Time | 3 Minutes

The other day I ventured over to check mail and found my monthly edition the the Community Impact.

It’s filled with all sorts of articles, highlights, and advertisements pertaining to the greater Austin metroplex.

I personally read it for the latest updates on new businesses launching or unfortunately closing.

Then there is also the red hot real estate market here in Austin that I like to keep tabs on.

But the most interesting thing that captivates my attention are the various ad types.

From small mom and pop to larger middle market companies, there are quite a few companies hoping their ad catches the eye of a potential customer.

Sharing faith and growing your church using domain names

Reading Time | 4 Minutes

Although it’s sad to admit, churches are often quite behind when it comes to embracing and harnessing the power of technology to share their faith.

Fortunately, I’m grateful to be an active member of a church in the eclectic city of Austin where only roughly 16% of the population actively attends church.

Our church embraces technology and does a decent job effectively using domains to share the Gospel and draw awareness to the Gospel in general.

I’m always amazed and encourage to encounter churches embracing domains to grow their church as well as share the Gospel.

Real Green Pest and Lawn Services Goes .PRO

Reading Time | 3 Minutes

While watching the news and hoping for a rain-free weather forecast a few nights ago, I spotted a local austin company using a .PRO domain name.

I typically encounter .com, .net and .org domains for just about 90 percent of the commercials aired.

Although I’m not a fan of uppercased domain usage when advertising, as it’s too hard on the eyes to read and make out distinct wording, I was quite amazed to see Real Green make use of the .PRO in their televised commercial.

Real Green Pest and Lawn Services Goes .PRO

GoDaddy is “fee-lying and purring” in Cats With Hats campaign.

Reading Time | 3 Minutes

I received an email as well as saw a few posts on Twitter about GoDaddy’s latest and newest marketing campaign: Go You. GoDaddy.

As for the new “Go You” campaign, which GoDaddy was wise enough to purchase GoYouGoDaddy.com and redirect it to it’s main website, GoDaddy’s focus is on helping it’s target market achieve the following:

  • Get started with a business
  • Attract and retain customers
  • Stay organized while growing

Go You. We Know You Can. GoDaddy.