Domain Name Strategies and Best Practices to Advertise and Grow Your Business.
Each month I’m amazed to discover a small but growing number of Austin-based companies branding domains using new top-level extensions — the good, bad, and ugly.
Rummaging through the last 6 editions of the Community Impact Newsletter (CIN )for Northwest Austin, I’ve discovered breweries, pet shops, fitness brands, summer camps, and entertainment venues among the early adopters.
With almost 400 million domains registered worldwide, there is no shortage of decent domain name registrations, especially with 1400+ new domain extensions to choose from and speculation of more to hit the market beyond 2020.
There are approximately 145 million .com domains (~35%) registered worldwide. Most people will likely guess .net and .org to be respectively 2nd and 3rd in line behind .com, accounting for 5-10% of .com registrations. But believe it or not, both extensions are, respectively, 5th and 7th.
The general internet population, especially within the United States, is likely to be amazed that most domains registered worldwide are ccTLD domains — country code top-level domains.
It’s been almost 2 decades since the proverbial house of cards collapsed in what was then the largest accounting fraud scandal and Chapter 11 bankruptcy in history, since surpassed by Worldcom during 2002 and Lehman Brothers during 2008 — sparking what would become the Great Recession.
In the same year as the Lehman Brothers shuttered and ceased existing, there was also another massive fraud event that tipped the scales when Harry Markopolos famously blew the whistle on Bernie Madoff’s Ponzi scheme.
Well, it’s over a decade later, and Markopolos has resurfaced again with his eyes targeted firmly on General Electric (GE).