Domain Name Strategies and Best Practices to Advertise and Grow Your Business.
While perusing latest edition of Community Impact Newsletter for Northwest Austin the other day, I stumbled upon an interesting “domain in the wild” sighting for an Austin-based Chinese delivery and catering.
I was pleasantly surprised to discover not only one new domain extension being advertised in print, but two different new domain extensions in the same ad.
It’s that time of year where the green on trees limit the nutrients in anticipation of Jack Frost and Winter.
Although I dare say winter, Texas rarely experiences prolong periods of Winter, unlike residents of the North and Northeast regions.
Nevertheless, I’ll take our 6-8 weeks of 40 to 50 degree differential weather of 50 to 70 degree days.
I can always tell “Texas Fall and Winter” is approaching or here based on the number of Fall Fests and Pumpkin Patches popping up around the Austin area.
It’s been nearly 10 years since my wife and I had the opportunity to venture east, visting the scenic natural beauty of them thar hills and mountains of West Virginia.
Ten years ago, we excitedly watched our friends take the plunge into marriage. Fast forward a decade later, 6 kids in between our families, and a timely football game between West Virginia Mountaineers and the Longhorns of University of Texas at Austin.
Each month I’m amazed to discover a small, but growing number of Austin-based companies branding domains using new top-level extensions — the good, bad, and ugly.
Rummaging through the last 6 editions of the Community Impact Newsletter (CIN )for Northwest Austin, I’ve discovered breweries, pet shops, fitness brands, summer camps, and entertainment venues among the early adopters.
With almost 400 million domains registered worldwide, there is no shortage of decent domain name registrations, especially with 1400+ new domain extensions to choose from and a speculation of more to hit the market beyond 2020.
There are approximately 145 million .com domains (~35%) registered worldwide. Most people will likely guess .net and .org to be respectively 2nd and 3rd in line behind .com, accounting for 5-10% of .com registrations. But believe it or not, both extensions are respectively 5th and 7th.
The general internet population, especially within the United States, is likely to be amazed that a majority of domains registered throughout the world are ccTLD domains — country code top-level domains.
It’s not everyday that I stumble upon a .co domain in the wild, especially a one-word .co domain in use by a thriving startup.
Once the darling and preferred domain extension for startups, .co — the country code top-level domain of Colombia — has seen its day come and ago nearly a decade after restrictions were lifted, allowing anyone in the world to stake their claim to a .co domain name.
A few years into the Great Recession, a growing number of cash-strapped startups choose .co domains due to an expensive and crowded .com namespace, and the relative ease of finding a simple, catchy one-word .co domain without breaking the bank.
In a recent podcast episode, I explored a number of arguments for and against non-profit organizations investing in domain names.
While there are a growing number of religious and charitable foundations in existence, churches are uniquely positioned, in my humble opinion, to make the most of new domain extensions.
Now before you get all in your feelings about .com versus new domain extensions, give me a moment to objectively explain.
This time last weekend, I and a group of men found ourselves outside the quaint town of Giddings, Texas, attending Mosaic Church Austin’s annual men retreat.
It’s been two years since I last attended and participated in our Men’s Retreat at T Bar M Camps and Retreat.
Since our church has grown quite a bit over the last year or so, and having invited 3 other churches within the Every Nation Network of churches — Luminous, City Life Church, The Springs, we were forced to discover a larger venue with greater capacity for the nearly 200 or so men attending this year’s event.
It’s been almost 2 decades since the proverbial house of cards collapsed in what was then the largest accounting fraud scandal and Chapter 11 bankruptcy in history, since surpassed by Worldcom during 2002 and Lehman Brothers during 2008 — sparking what would become the Great Recession.
In the same year as the Lehman Brothers shuttered and ceased existing, there was also another massive fraud event that tipped the scales when Harry Markopolos famously blew the whistle on Bernie Madoff’s Ponzi scheme.
Well, it’s over a decade later, and Markopolos has resurfaced again with his eyes targeted firmly on General Electric (GE).
While the 100+ degree temperatures here in Texas says otherwise, summer is nearing an end as kids head back to school.
The House of Brown certainly had a jam packed summer of trips to the Typhoon Texas, Fort Worth Zoo, Disney World in Florida, and Asheville, North Carolina.
In between all the fun and memories made, I managed to capture a few interesting domain names being used, especially domain names used by churches.