Leased websites are nothing new under the sun in terms of generating customer growth and revenue for businesses.
At its core, leased websites are nothing more than lead generation websites given a different name some would say.
And if you have been around sales and marketing longer than 15 minutes, then you’ll appreciate and understand their worlds are built around an important business of concern: lead generation.
And what are leads?
Simply put, leads typically refer to a person or set of persons who are ready to buy your products, uses your services, or simply shows great interest in your business.
Lead generation is a popular inbound marketing term used by businesses as a means of attracting new customers.
Businesses use lead generation as a method to achieve consistent and qualified sales leads which generate consistent streams of revenue and increased market share.
There are many ways to generate leads in business, such as through advertisements, phone calls, and word of mouth.
In today’s post, I will attempt to help you further understand the pros and cons of lead generation using leased websites.