As Wynn Stewart once sang, “…Another day, Another dollar…” in the world of business and life, especially when it comes to domain investing.
And speaking of another day, this saying reminds me of an expired domain auction I stumbled upon last week.
As most of you are aware, I provide daily expired domain auction listings for a number of domain-related platforms.
In the course of preparing each list, I remain alert to identify and flag expired domain auctions that I personally participate in to further advance my growing portfolio of domains.
I’m not much a brandable guy, but I own a few. I’m more of a generic keyword(s) or geo service domain type a guy.
But when I saw the domain I’m about to reveal, seeing it contained the keyword “Bank” in it was all I needed to see to close the deal and make the bid.
LibertyBankNA.com is not your typical geo service domain. Most geo service domains are comprised of “geo + keyword”.com while LibertyBankNA.com could be considered the inverse (i.e., “keyword(s) + geo”.com).
If you’re wondering about the “NA” within the domain, the words “North America” came to mind when I spotted the domain while perusing thousands of expired domains in auction.
Nevertheless, when I Googled “Liberty Bank NA”, I was also informed that “NA” could stand for “National Association”.
But that wasn’t the only surprise awaiting my attention. I was certainly caught off guard when I spotted a search result for Middlefield Banking Company that displayed the following URL: https://www.middlefieldbank.bank.
Of course, I was intrigued as this was the first bank, knowning banks were making the move to the .bank extension, I’ve encountered via Google search results using a new gTLD extension.
I must admit using the word “bank” to the left of the dot when .bank is the extension doesn’t make much sense to me.
I think the domain would be better suited as Middlefield.Bank, which isn’t available and doesn’t appear to redirect like MiddlefieldBank.com.
Also, the dot doesn’t land symmetrically within the domain, but it works for what it’s worth.
More importantly, it’s interesting to encounter banks, who often lag decades behind when it comes to technology, making the move use a highly regulated .bank new gTLD extension.Does your bank own a domain extension you can take to the .BANK!? Click To Tweet
So, I know you’re wondering, “What does this have to do with LibertyBankNA.com?”, right?
Little did I realize, Middlefield Bank Corp. and Liberty Bank, N.A. merged as one bank, per a mid-summer 2016 BusinessWire.com press release.
One has to wonder who allowed the LibertyBankNA.com domain to expire, having a very active link profile as spotted when visiting the second search result (see image above).
Often is the case with companies that have gone out of business, been acquired, or merged, domains are left orphan for a number of reasons.
I can’t express the importance companies designating a qualified Domain Strategist or Domain Consultant to assist in the due diligence of merging, acquiring, and divesting companies and their respective assets in their entirety, including domain names.
It’s crazy that a bank with up to $50 million in annual revenue allowed a measly domain name expire for the cost of a latte (SERIOUSLY!?).
All the years of goodwill, both online and offline, now down the drain because of a careless oversight, and they’re not the only ones making such a grave and costly mistake.
Seeing the LinkedIn.com page lists and links to LibertyBankNA.com, I decided to bid on the domain name.
After all, it’s ONLY COSTLY bank web traffic and email security we’re talking about associated with this domain name, right? ?Not renewing domains can be CARELESS and COSTLY when considering web traffic and email security. Click To Tweet
Unfortunately, I lost the domain auction due to my daily obligations keeping me busy at the time of auction end. I didn’t care to stretch beyond my initial bid.
Not certain who will stake their claim as the new domain owner, but LibertyBankNA.com was snagged for $105.
That’s all I have for today! If I stumble upon any other interesting domain finds, existing or new extensions, then I’ll be certain to share with you.
Let me know if you have any questions or thoughts. See you around.