Today’s post leaves me scratching my head for a number of reasons I’m soon to mention.
My family and I were in route home from a filling dinner when I spotted a domain on the back of a car.
I maneuvered lanes of traffic to get closer to read the back of the car.
It was hard to make out, but I was able to make out a domain with hyphens and a phone number.
The vehicle belonged to a local Austin maid service.
But why did this local maid service choose to use a geo service domain containing hyphens?
For many reasons, especially when considering the domain name radio test, I’m always intrigued with companies that use hyphens or dashes within their domain.
Sometimes it’s because the non-hyphenated or non-dashed version of the .com or another extension is registered by a domain investor with a budget just outside the company’s desired reach (as shown below with a lawn service company I recently spotted).
Other times it’s because using domains with hyphens or dashes is visually appealing when viewing advertisements such as vehicle wraps, billboards, and print ads.
But this dashed domain name I spotted and managed to snap a few quick stop light shots baffles me for a different reason altogether.
It wasn’t until I arrived home and sat in front of a web browser that I sat baffled when I typed in the domain without hyphens.
At first, I thought I may have mistyped or misspelled the non-hyphenated .com domain.
I quickly searched Who.is for the same domain and was told the non-hyphenated .com domain was available for registration.
Uh yeah, who would do or allow such a thing to happen to their company?
Even as I type at this very moment, AustinAllMaids.com is available for domain registration.
I can’t help but to wonder why a company would spend good money on a vehicle wrap but not take time to register the matching non-hyphenated .com for less than a Starbucks’ latte.
Simply amazing, yet quite careless… I mean, everyone should know and value a domain name without hyphens more than one with hyphens.
It’s not to say that hyphenated domains are worthless, but one should always aim to own the non-hyphen version of their domain, even if only to redirect or forward to the non-hyphen domain to the domain with hyphens.
Not only that, but there are better domain options with and without hyphens available for registration.
If you don’t believe me, then review the following geo service domains (*denotes available for registration at time of writing):
So, the next time you think of registering a domain with hyphens, then please execute sound due diligence for what domains are available with and, most importantly, without hyphens.