As I do every Sunday, I made my way over to Mosaic Church Austin to share corporate worship with fellow followers, and brothers and sisters in Christ.
It’s not often during a worship experience at our church or any other church that a domain catches my attention.
But this given Sunday, our church heard from a team of individuals who seek to restore hope in and throughout various South African communities: Thembalitsha.
Because our church is an extension of a larger network, Every Nation, we are exposed and encourage to participate in a number of ways to support a growing number of ministries inspiring change throughout the world.
Thembalitsha assists with the development and growth in lives of those in need, aiming to ensure long-term sustainability as they invite and work alongside companies, individuals, and government departments.
This holistic approach allows Thembalitsha to offer only the best possible care to the people we serve.
They shared this vision as well as a video chronicling all they’ve been able to realize since its conception in 1997.
What caught my attention was the extension of an invite to our members and visitors to participate in their vision, Thembalitsha invited everyone to visit the following address displayed on projector screens during service: Hope.org.za.
I was amazed at the the single-word usage of Hope that represents their vision, and impressed at the usage of the .org.za second level domain usage, which .za is a country-code top level domain (i.e., ccTLD) for South Africa.
In addition, I admire the usage of Hope.org.za versus attempting to use Thembalitsha.com, which is registered and resolves to a parked page with ad links displayed.
I’m also not certain if the .net, or .org of Thembalitsha and ThembalitshaUSA are registered by the same organization, but all are registered and resolve to parked pages.
Sure, it may not be a .com domain, but I deem this a gem of insight to discover a non-profit organization using a single-word domain to represent their brand.