Growing a church using multiple domains and extensions

Elevation Church - This is church. Anywhere.
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While the 100+ degree temperatures here in Texas says otherwise, summer is nearing an end as kids head back to school.

The House of Brown certainly had a jam packed summer of trips to the Typhoon Texas, Fort Worth Zoo, Disney World in Florida, and Asheville, North Carolina.

In between all the fun and memories made, I managed to capture a few interesting domain names being used, especially domain names used by churches.

I was reminded of the various domain sightings as I cleaned, organized, and delete my phone’s photos in preparation for back to school.

What actually sparked the “digital cleaning” was watching Elevation’s online service, and seeing the various domains used throughout their broadcast.

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Knowing that is the primary website for Elevation, having the matching .com redirect to the .org, I was most surprised discover Elevation promoting the use of

The .cc extension is a ccTLD for the Australian territory Cocos (Keeling) Islands. As it’s quite common for ccTLD’s to be repurposed beyond the country they represent, the .cc extension has thought to be used and preferred by cricket and cycling clubs, as well as churches and Christian organizations — abbreviation for “Christian Church” or “Catholic Church”.

As of late, there are a few cryptocurrency startups attempting to brand and adopt the .cc extension as the extension of choice for their crypto startup.

Nevertheless, Elevation’s broadcasting of was the first time I’ve witnessed a church in a long while, especially a mega church the size of Elevation, promoting a .cc domain.

But it certainly wasn’t the only the only domain extension Elevation Church promotes. One the most common that is often displayed and promoted is the use of Elevation.Online.

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In addition, having recently attended to their Asheville campus with my wife as we attended and participated in a domain investing meetup, I discovered they also promote a number of different events using a number of different domain extensions.

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Elevation church is certainly a forward thinking church when it comes to investing and harnessing the power of technology to share their ministry with the world.

Many will argue that managing and operating so many domains is laborious and not worth the effort. However, I can ensure you Elevation Church and other churches alike executing the same strategy are quite clear on what outreach strategies and campaigns — both online and offline — are the most impactful based on measuring engagement of each domain use.

In my opinion, every church should be willing to investigate how to invest in and develop domain names to further their reach and cause for existence beyond their local four-wall reach.

We no longer live a world bound by the four walls of a place of worship. For better and worse, technology is bringing us closer together, with domains playing a mission-critical role in this reality.

Alvin Brown
Alvin is a serial entrepreneur and digital strategist with an avid love for domain name consulting. As the Publisher and Editor-in-Chief of, his assignment is to ensure business and personal brands don't suffer the consequences of common domain name pitfalls.

As a domain investor and business consultant, Alvin actively participates in daily domain auctions. Outside of auctions, he passionately shares his views, opinions, and vision for how businesses should and should not use domain names to generate greater customer growth and revenue.