Impacting Media Through Conscious Intention

Reading Time | 3 Minutes

We’re all impacted, whether positive, negative, or in between, by the media in which we consume and produce. No matter how small or large our platforms, we’re all producing and consuming media powerhouses.

I was reminded of these very thoughts as I strolled by a poster tacked to a Rudy’s Bulletin Board on my way to consuming some breakfast taco goodness. ?

The words that piqued my interest, prolonging me from the savoring a long awaited bacon and egg breakfast taco, were three simple words: Building New Earth. ?

As most know, I live and profess a life of Christian belief in and of Jesus Christ. So, to see the words “Building New Earth” presented by Giselle Koy, yet Jesus hasn’t come back this second and final time, baffled me a bit.

Was this 2nd year event a religious event of some sort? At first, I believed it was but then began to slowly see how my misguided application of the Christian lens mislabeled an event geared towards cultivating the following concept as billed at the bottom of the poster:

Conscious Media Festival is an exceptional community of conscious content creators, teachers, and leaders coming together to explore the mission of building new earth.

Still puzzled and yet intrigued by what “Building New Earth” actually meant, I took note of their domain and snapped the pic above:

Truth be told, I’m not a fan of all uppercase or lowercase advertising of domains. So for Pete sake, make it easier on a person’s eyes and use when advertising your domains.?

Nevertheless, I discovered the festival, starts today (March 2nd) and goes until March 4th, actually covers a wide range of genres, such as the arts, engineering, tech, film, broadcast, culture and more.

Although I see the purpose behind the event being named Conscious Media Festival, I began wondering if there were more suitable domains available for registration.

Perhaps there were domains that were shorter in length, yet could effectively convey the same message (if not better).

The following domains were ones that came to mind, and here are there results (* denotes domain was available for registration at time of writing):

Above is quite the list of domain options. I generated the list of domains based on words found on the post. There are quite a few domains available using .COM and using some of the new domain extensions (i.e., .vision, .today, .build).

I personally believe the organizers of the event should purchase and redirect both and Both domains are short and memorable., in my humble opinion, is more easy to spell than the word “Conscious”.

In addition, I don’t recommend solely using new domain extensions to advertise one’s digital presence. I prefer registering and using new domain extensions when I own the matching .COM.

For instance, you could use NewEarth.Build to be and represent a primary digital presence, and then redirect to it. You could also do the same with ConsciousMedia.Vision and

You may think different, but we have been conditioned in the last 30 years or so to type .com on the end of domains. I know there is a new and upcoming generation who could care less.

That said, you must know your audience and consciously gauge whether or not using a non .com domain is going to cause confusion.

Losing traffic is no laughing matter, especially when your paying to promote an event only to have people mistype the address.

In closing, I hope I’ve given you a few conscious thoughts to ponder and consider as it pertains to consciously representing the digital presence of your event, line of business, or personal brand.

That’s all for now!

Alvin Brown
Alvin is a serial entrepreneur and digital strategist with an avid love for domain name consulting. As the Publisher and Editor-in-Chief of, his assignment is to ensure business and personal brands don't suffer the consequences of common domain name pitfalls.

As a domain investor and business consultant, Alvin actively participates in daily domain auctions. Outside of auctions, he passionately shares his views, opinions, and vision for how businesses should and should not use domain names to generate greater customer growth and revenue.