It’s that time of year where “Summer Fever” is beginning to set in as we transition from Spring.
At the same time, April showers have brought May flowers as well as NBA Playoff games.
Just the other night, I happened to have the TV on as background noise as the Boston Celtics and Milwaukee Bucks Game 2 was nearing the end.
As I happened to glance up from solving a challenging coding issue, I thought my eyes were deceiving me when I noticed what looked to be a new domain extension being advertising on the Bucks hardwood floor. Could it be true?
— alvinbrown (@alvinbrown) May 1, 2019
There big as day on the court written clearly is Fiserv.Forum. With 1300+ domain extensions available in the wild, I thought the “dot” was possibly a fly or spec on my tv.
Turned out not to be a fly or spec, but a legitimate .forum domain name advertised, or so I thought at the time.
Who knew .forum was an actual domain extension? I certainly didn’t and was surprised to discover a growing list of registrars offering the ability to purchase .forum domains — Name.com, GoDaddy.com, United Domains, 101Domain.com, eNom.com, and more.
Yet upon further review when performing a web search, it turns out the name of the arena the Milwaukee Bucks calls home is Fiserv.Forum, and they use FiservForum.com as their digital presence.
So, it wasn’t a domain after all (darn!), yet I perceive it to be an intentional design of symmetry.
Nevertheless, it would have impressed me to have discovered Fiserv.Forum (registered at the time of this publication) resolving to a website or redirecting to FiservForum.com.
The average NBA viewer likely would not realize they are viewing a non .com web address or web URL being advertised on the hardwood floor.
Although unlikely, there just may be arena in the future (if not already) that does promote domains of brands on the arena floor in addition to scoreboards, scoreboard table, and other digital ads throughout the arena.
Well, we’ll have to wait and see… that’s all for now.