Was lunch at Taco Deli ??, or was it Taco Shack ???

Reading Time | 3 Minutes

Juggling a number of work-life balance commitments, I keep a fairly busy schedule throughout any given day and week.

Sometimes I’m so busy that I don’t know if I’m coming or going, like the other day when I thought I was having lunch one place and it was another.

?I knew I was having Tacos, but it wasn’t apparent whether it was at a deli or shack. ?

Anyone living in Austin, especially south of 45th street, knows that parking can be a logistical nightmare.

And so was the day I met a friend for a taco lunch, and had to park two blocks north of the location. ?

Fortunately, the weather this day, a lovely mid 70 degree day, made for good walking.

As I arrived and made my way into the eating establishment, I checked my phone and noticed Google Maps hadn’t indicated destination arrival. ?

The blue dot, indicating my status and current location, was not at the end of the blue line, indicating the route to destination.

Hmm, something must be wrong with Google Maps, right? Well, a quick text indicated that I had made a mistake and gone to Taco Deli instead of Taco Shack. ?

Fortunately, both locations are about 2 blocks apart. And so it was, I journeyed the two blocks towards the Taco Shack.

While in short route, I was rewarded with the perfect picture of a Austin-based veterinarian general practice and 24-hour emergency care.

And as you can see, they’ve chosen to represent their company well using what I like to call a geo brandable or geo service domain: AustinVetCare.com.

It’s a decent domain for an Austin-based company, ranking 3rd to AustinVet.com (registered, but a parked page) and 2nd to AustinVets.com (developed website).

In a highly trafficked area of Austin, their signage and display is quite easy to read and remember.

In fact, its very likely that the common person would struggle to spell veterinarian correctly as part of a domain name.

Also, including “veterinarian” as part of the domain lengthens the domain as well as introduces spacing issues when advertising.

So, if like Austin Vet Care, your company name has or includes a complicated industry keyword, then consider using the abbreviation instead of full spelling.

Trust me, your customers, designers, and everyone else will thank you for it in the long run. 😀

Speaking of long run, I finally arrived at the correct location to partake of Taco Shack goodness, and boy was it good!

Upon leaving and having to trek about 5-6 blocks back to my car to continue my day, I was walked upon another domain advertised on a yard sign: CampusCondos.com.

Talk about a nice looking and easy to remember domain name for a company serving a fast-growing, booming and thriving University city such as Austin.

Students are forever looking for an AFFORDABLE place to crash and call home, and I imagine Campus Condos provides access and information to a number of apartments, condos, and houses.

Although a locally owned business based in Austin, one thing I like really like about CampusCondos.com is that the name lends itself to scaling to more than one university or college campus.

CampusCondos.com could easily grow and scale without the need of upgrading or downgrading domains.

It’s a good mix of branding meeting essential keywords to generate customers and revenue!

And speaking of mix and meeting, it was time for me to mix in a nap between my next meetings.

That’s all for now.

Alvin Brown
Alvin is a serial entrepreneur and digital strategist with an avid love for domain name consulting. As the Publisher and Editor-in-Chief of DNAdverts.com, his assignment is to ensure business and personal brands don't suffer the consequences of common domain name pitfalls.

As a domain investor and business consultant, Alvin actively participates in daily domain auctions. Outside of auctions, he passionately shares his views, opinions, and vision for how businesses should and should not use domain names to generate greater customer growth and revenue.