Real Green Pest and Lawn Services Goes .PRO

While watching the news and hoping for a rain-free weather forecast a few nights ago, I spotted a local austin company using a .PRO domain name.

I typically encounter .com, .net and .org domains for just about 90 percent of the commercials aired.

Although I’m not a fan of uppercased domain usage when advertising, as it’s too hard on the eyes to read and make out distinct wording, I was quite amazed to see Real Green make use of the .PRO in their televised commercial.

If you’re not familiar with Real Green, they’re primarily focused on providing lawn care services.

Their “Real Green” brand name lends itself well to entering into the pest control services, especially in a green-friendly and green-conscious city such as Austin, Texas.

I don’t know if the “Real Green” name was purposely selected because it could lend itself well to most markets or if this was a brilliant accident by some unassuming business owner.

Either way, it’s not a bad choice of name for either lawn care or pest control services.

I was also surprised to learn that Real Green also owns and actively uses AustinPestControlService.com. And no, they don’t own the plural, I checked.

They also own and operate RealGreenLawn.com and RealGreenLawns.com.

Although I was happy to see a non .com domain extension used, I was more surprised to see that it was .PRO. After all, .PRO domains have been in existence since mid 2004.

But like some of the newly released domain extensions over the last few years, .PRO hasn’t garnered much of a following to the likes of .com, .net and .org extensions.

In fact, .PRO was originally conceived to be an extension that was restricted to lawyers, accountants, physicians and engineers in France, Canada, Germany, UK and the US.

Like many recent non .com domain extensions, it never took flight and became popular in garnering mainstream attention.

When I encounter commercials such as Real Green’s use of PestControlService.pro, which has a nicely developed website with quite a bit of content, I’m left wondering will such companies continue to register the same domains in other non .com extensions where the phrasing makes sense.

For instance, will companies use “Pest Control” or “Pest Control Service” coupled to the domain extensions listed below?

Some of the domains make good and perfect sense when you say them out loud while others don’t. But I’m certain you could find the correct and most suitable phrase to use for each extension.

However, buying all 39 extensions for both phrases might bankrupt a small business.

After all, the extensions are not price on par with .com extensions. Most extensions are 3-6 times as much at minimum.

So, what would you do if this were your business?

• Would you register all phrases non .com domain extensions?
• Would you register a few non .com domain extensions?
• Would you stick to using the .PRO and .Com extension only?

Alvin Brown

Alvin is a serial entrepreneur and digital strategist with an avid love for domain name consulting. As the Publisher and Editor-in-Chief of DNAdverts.com, his assignment is to ensure business and personal brands don't suffer the consequences of common domain name pitfalls.

As a domain investor and business consultant, Alvin actively participates in daily domain auctions. Outside of auctions, he passionately shares his views, opinions, and vision for how businesses should and should not use domain names to generate greater customer growth and revenue.