The secret to buying websites to increase sales

Reading Time | 5 Minutes

Why should anyone ever consider buying websites?

Well, other than the obvious reason of having a primary website, it really doesn’t make sense for anyone to buy additional websites for their business, or does it?

I think it is safe to say that one can argue from either side of the conversation for or against buying websites.

However, I think one must truly consider the pros and cons of buying websites before making their final decision.

For example, there are many outlets that provide website buying opportunities.

You can buy websites from businesses like Flippa or e-Bay, or have a website designed specifically for your business niche using NicheWebsites.com.

But before heading off into the wild blue yonder purchasing websites left and right in hopes of striking Internet fame and fortune or the SEO jackpot for monopolizing search results, take caution in making fast purchase decisions with little data on hand.

Instead of taking the time to chart a course for a sound business model and put in the tireless energy needed to craft a website, many times people try to shortcut the process to riches by buying an existing business.

I’m not against buying websites, but I am against people not putting in the work to diligently research business models before making a decision to buy websites.

One of the main areas I’ve seen people waste both their time and money is getting caught in the numbers a website produces.

For instance, you may see a 12-18 month old website on Flippa listed for $5,000 that is a profit generating website of $500-1,000 a month and considered a turn-key operation with nothing more for you to do than count the number of sales and your profit.

When you see a website like this for sale, RUN! I say run because buying this website is too good to be true.

Why would anyone want to sell a profit generating website that has absolutely low to no management needed?

Exactly, no one in their right mind would dare to do such a thing. And if they did, they are going to want at least 1.5 annual sales as their goal for selling.

Most of the time, someone selling a website is trying to offload their headache of manual processes or a lemon of business off on an unsuspecting soul caught up in their chance of getting rich quick.

Therefore, you have to have your head in the game and on a swivel at all times to really assess and value whether or not a website is worth the value the current owner projects and and claims it to be.

If not, then you can fully expect to hand over $5,000 for nothing more than mangled code and a business model that couldn’t make a dime if given a printer, paper and ink.

Another approach to buying a website is actually taking the time to study business models that have succeeded as well as those that have failed to scale as online businesses.

Although there are many web developers and companies in the marketing offering website design and development services, most focus on providing you a product and not a true business – sometimes referred to as minisites.

That’s why I like websites such as NicheWebsites.com because they promote finding a sound business model rather than just selling you a website.

The key to developing any website, niche or not, is having a sound business model and plan for how to market the website. Having a website is not enough to generate business.

If you don’t believe me, go and try to register a name, setup a website, and let me know if you are receiving hundreds and thousands of visitors in a week or month’s time.

Nine times out of ten, most people who do this will abandon the idea. Most everyone has an idea of some sort that they would love to turn into a business.

However, most of the time, people launch their idea without a sound business model and the dream is destroyed when no visitors show up or search engines favorably rank their website.

From my own personal experience, I’ve found that my ideas for websites weren’t as novel or lucrative as I thought.

It wasn’t until I truly took the time to understand online businesses and started focusing on niches that I found success in being the middleman of generating profitable leads for businesses that struggled to obtain favorable search rankings across major search engines.

That’s one of the secrets I’ve found along the way as a serial online entrepreneur.

I failed in my first businesses because I had to carry inventory, operate the business, do sales and marketing, find customers and wash, rinse, and repeat.

Needless to say, each business failed in each niche I tried.

So my lesson I impart to you is don’t get bogged down with trying to operate and scale an inventory-dependent business or a business that delivers services and products that can’t scale.

Instead focus on creating a business that can deliver and connect customers and businesses to one another.

Businesses will pay handsomely for leads that they have not had to tirelessly work for.

Businesses essentially lease a website or pay-per-lead SEO for each of the leads they receive.

Today, I provide leads for house cleaning companies, plumbers, heating and air specialists, attorneys, and the list goes on.

I simply found businesses I could help generate business leads for, and the rest is history.

In addition, I show business owners the website as well as give them a 30 day trial to receive up to 5 leads, just that easy.

And all I did, and still do this very day, was setup a website for each niche that ranks well for each business and keep the website optimized using white-hat only SEO practices.

Each website ranks well on the first page of major search engines for a number of jackpot keywords and keyword phrases.

Based on the success each business has achieved with the provided premium leads, I’ve had numerous offers and opportunities to sell my websites. I’ve also seen an increase in my SEO service offerings for optimizing primary websites for those same businesses.

So again, why would I or anyone sell a cash cow that is bringing in revenue using 90-100% automation?

Exactly, I’m not going to sell and you shouldn’t either.

I’m going to sit back and collect my lead money while I setup even more websites and strike deals with more businesses.

Alvin Brown
Alvin is a serial entrepreneur and digital strategist with an avid love for domain name consulting. As the Publisher and Editor-in-Chief of DNAdverts.com, his assignment is to ensure business and personal brands don't suffer the consequences of common domain name pitfalls.

As a domain investor and business consultant, Alvin actively participates in daily domain auctions. Outside of auctions, he passionately shares his views, opinions, and vision for how businesses should and should not use domain names to generate greater customer growth and revenue.