Speak to the world with .international!

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This week I’m traveling to attend one of the biggest annual conferences for domain investors: NamesCon.

As I await my flight this early Sunday morning, I briefly checked and responded to email and social media notifications.

As I checked Twitter direct messages, I stumbled upon a photo sent from a fine gent living in Australia who knows my fascination, passion, and love for domain names.

This photo looks to have been taken in front of the Equip Church International (formerly South West Christian Church), a diverse, multicultural, and multigenerational Pentecostal church located in Hoppers Crossing, Victoria (Australia).

Of course, the first thing that caught my eye about the photo was the domain name: EquipChurch.international.

I’ve not encountered an .international domain in the wild, especially seeing this specific domain extension is used by a 50 year-old church.

It’s been my experience that most churches, especially those with the longevity of Equip Church International, are often behind by decades when it comes to harnessing the power to share and spend the Gospel of Jesus Christ.

I’m excited and intrigued by forwarding-thinking, fast-growing churches prominently employing the use of new domain extensions.

I became more intrigued when typing EquipChurch.International into a web browser to discover it redirects to SWCC.org.au.

Again, the church was formerly named South West Christian Church, so it makes perfect sense that it would use a short, memorable, and abbreviated 4-L domain to represent their digital presence.

Although I’m more of a .com guy, it also makes sense for a church to use .org, seeing .org was originally restricted to and only intended for use by non-profit entities — this restriction no longer applies today.

And of course, the next thought popping into my mind was whether or not there other domain name options available.

Performing a relatively quick search, I discovered a few options:

Of course, the option I recommend the most is EquipChurch.com. Based on website presentation, I assume the church has the size, growth, and budget to support investing and owning EquipChurch.com.

The remaining two domain options are not mandatory, yet it makes sense to purchase both as defensive registrations and use as simple redirects.

In closing, it’s still quite early when thinking about whether or not new domain extension offerings will greatly succeed or fail.

I’m encouraged to discover businesses, churches, and the general public becoming more aware and comfortable in using new domain extensions to represent their digital presence.

It’ll be interesting to allow this article time to age a few years or decade, and to review the adoption or non-adoption results of new domain extensions at that time.

That’s all for now.

Alvin Brown
Alvin is a serial entrepreneur and digital strategist with an avid love for domain name consulting. As the Publisher and Editor-in-Chief of DNAdverts.com, his assignment is to ensure business and personal brands don't suffer the consequences of common domain name pitfalls.

As a domain investor and business consultant, Alvin actively participates in daily domain auctions. Outside of auctions, he passionately shares his views, opinions, and vision for how businesses should and should not use domain names to generate greater customer growth and revenue.