Thanksgiving, Travel, and Domain Encounters – Part I

Reading Time | 6 Minutes

Many Americans will head out on the highways and byways this Thanksgiving to partake of good ole turkey and dressing, the timeless fruitcake and make a memories (hopefully good ones) with family and friends.

Our family is no exception. It’s hard to believe that a year has passed since we last celebrated Thanksgiving with my side of the family in hustling and bustling metropolis of Sherman, Texas.

My family and I chose to travel bright and early the day before Thanksgiving, hoping to avoid the bumper-to-bumper gridlock that can occur from time to time along highways 35 and 75.

Fortunately our 5-hour trip was smooth sailing and without incident. In fact, I consider the trip a goldmine with the added bonus of all the domain encounters I’ll soon share.

We encountered a wide range of domain types, having encountered 4L .com domains, ccTLDs, non .com TLDs, brandable domains, geo service domains, and a company with no web presence.

I was afforded an opportunity to have someone sitting shotgun to snap pictures as I drove and navigated us from Austin to Sherman this Thanksgiving.

It had been a while since I had made a trip starting at 6 am in the morning. I had forgot about the number of big rig trucks on the road during early morning hours.

One of the first of many domain encounters I spotted for the various trucking companies with rigs on the highway was a SAIA rig with displayed prominently on the trailer door.

It was only minutes later I spotted and passed another trucking company using a .ca extension, a country-code top level domain (ccTLD).

The .ca extension is most often used by companies based in Canada, such as

Seeing Interstate Highway 35 is used to transport goods to and from Canada to Mexico, this rig is likely in route back to Canada.

As we made our way into the Waco area just in time to allow the kids to take a potty break and adults stretch our legs, we passed consecutive rigs displaying domains on their trailers.

As shown by the images below, each trucking operations company has selected to use the phrase “drive” or “jobs” as a method to advertise career opportunities.

Although I applaud Sunset Logistics for using ample space to advertise, this domain doesn’t pass the radio test.

If you were to hear the domain said via a radio or tv ad, or say the domain to yourself without seeing it, would you know to use the number “4” or the word “for”?

Great use of space for the domain, but maybe better options are as follows to name a few:

Speaking of .jobs, the very next trucks encountered were Ryder and Pam rigs promoting its employment opportunities respectively using Ryder.Jobs and

If you’re not familiar with the new domain extensions, also known a new gTLDs, then take this as your introduction that there is a .jobs extension that is alive and well, being used by companies left and right.

Although there is much talk about the new gTLDs dying on a vine, seeing companies deploy domains using new extension is growing proof new extensions are slowly becoming the norm and alternative.

Should you or your company decide to make use of a new gTLD as your website domain, then I encourage purchasing the matching .com.

In the case of Ryder.Jobs, Ryder doesn’t appear to own It’s currently a parked SEDO page with ad links displayed.

Another interesting spotting made was trucking operations advertising career opportunities using the word “drive”.

In between the encountering big rigs and making our way into Waco, I spotted a few interesting billboards and print signage using keyword phrases.

The first billboard reminded me of the old “Got Milk?” campaign from years past. Instead of “Got Milk?”, the billboard reads:

It’s a billboard advertisement drawing attention to the I-35 Statuary business between Temple and Waco. They sell a variety of life size statues, bird baths and more.

It wasn’t too long after passing the I-35 Statuary that my eyes I spotted a simple, yet intuitive billboard displaying a domain name that stated the exact service offering:

I expected to RV Wholesalers to be a local-footprint company, but was informed they’re a company based out of Ohio.

I really like their billboard for the reasons of simplicity and readability.

The stretch of highway the billboard is found on has vehicles moving between 75-85 mph.

I spotted the sign driving, but had to have someone to take a picture if I were to remember the phone number. I personally don’t remember phone numbers well, but an easy domain like I can remember.

We finally arrived in Waco just in time for a breakfast and restroom break. As we ordered breakfast at a Chick-Fi-La, I noticed a hiring sign touting the following domain:

I’ve never encountered such a domain, but thought it to be an easy domain to remember.

When visiting the domain, I discovered that it’s a directory website that lists many different types of service jobs hiring throughout the United States.

Not certain who owns the domain or website, but it’s a clever idea, although the website could use a more modern, responsive design.

Well, I must run and grab a bit to eat with the family. Stay tuned as I chronicle the rest of our Thanksgiving journey towards our destination of Sherman, Texas.

That’s all for now.

Alvin Brown
Alvin is a serial entrepreneur and digital strategist with an avid love for domain name consulting. As the Publisher and Editor-in-Chief of, his assignment is to ensure business and personal brands don't suffer the consequences of common domain name pitfalls.

As a domain investor and business consultant, Alvin actively participates in daily domain auctions. Outside of auctions, he passionately shares his views, opinions, and vision for how businesses should and should not use domain names to generate greater customer growth and revenue.