Would you buy and have grocery items delivered to you if it saved you up to 30% more than national supermarket chains?
We’re a family of five, with three kids at or under the age of 7 — 7, 5, and 3, to be exact. Two years ago, my family found itself in the throws of navigating life with a 5, 3, and 1-year-old.
During this “wilderness” experience of roughly 3-4 years without venturing out to restaurants due to the possibility of a cataclysmic meltdown or any delay, my wife certainly got intimately familiar with food and grocery delivery services.
Fast forward a few years, and food and grocery delivery services are every mother’s dream come true, especially for a mother of young children.
Like any other fast-growing metropolis, Austin is home to a number of varying food and grocery delivery service providers.
I recently discovered one of these service providers — conveniently parked next to my car — as I jumped into my car to travel home from receiving a haircut at a local barbershop.
Not only was I impressed with spotting its domain, Imperfect.com, but I was also over the moon to discover its mission.
Based in San Francisco, Imperfect Foods delivers groceries to your front doorsteps, but they aim to eliminate food waste and build a better food system for everyone, which is impressive!
Simply put, roughly 96 million pounds of Imperfect food — perfectly good fruits and veggies commonly rejected by grocery stores that are oversized, bruised, and scarred or character blemishes — have saved and served 200K+ customers since its conception in 2015.
In addition, I was thoroughly pleased to discover they own and use multiple domains for advertising, Imperfect.com, and ImperfectProduce.com redirect to ImperfectFoods.com — their primary web presence. Unfortunately, Drive.ImperfectProduce.com redirects to a broker subdomain for lever.co.
I’m also digging the HowsMyDriving.com domain decal — a driver reporting service that offers reliable, unbiased feedback from the driving public, but that’s a story for another day. Good domain either way, though.
Nevertheless, Imperfect.com is the perfect domain without a rival and one that lends itself to becoming the quintessential brand that’s simple and memorable.
What do you think of Imperfect as a brand?