Weekend of Austin Music and Scripts

Reading Time | 4 Minutes

Living in Austin, Texas, it’s often a challenge to escape the breakfast taco urge and madness on any day of the week. ??

I do pretty good about not making frequent stops over at the 183/Duval Rudy’s. Too bad I meet with a group of men their once a month or I would otherwise live a breakfast taco free life. 🙂

One of the things I love about Rudy’s besides those delicious breakfast tacos (hungry yet!?) is checking out their local business ad boards.

These custom cork boards remind you of a school chalk board as they are 4 x 6 at a minimum.

Nevertheless, the cork boards, located and adhered to external walls of Rudy’s, are covered in business cards, posters, postcards and anything else one can advertise.

I love perusing the wall of ads to spot companies that “get it” and those that don’t. If you don’t know by now, “get it” is the phrase I adorn companies, organizations, or people with that know how to effectively use domains to grow their business.

But for those that “get it”, there are a vast number of business and personal brands that miss the mark, and quite often.

This day, I spotted there are two events here in Austin and that “get it”: Austin Record Convention and Out of Ink 2017: Object Lessons.

The Vinyl Music Mecca

Having highlighted the domain once before, I wasn’t really surprised to see AustinRecords.com, now in its 36th year, being advertised.

I love seeing companies that use a geo service domain to reach the world. That’s right, you don’t have to strictly focus locally when using a geo service or exact match domain.

It may not be as big as SXSW, but AustinRecords.com highlights and brings together music connoisseurs, specifically those with a taste for vinyl, from all around the world.

My only suggestion for their ad is making the domain name a bit more prominent and eye catching. In my humble opinion, the domain would have been better positioned below “Convention” and above “Spring 2017 Show May 6 & 7”.

Object lessons for us all

As my eyes track across the board towards the opposite end, the words “Object Lessons” catches my attention. I thought just maybe this event, held across two different weekends, was some sort of scripting or coding event.

Of course, I quickly scanned the poster to read ScriptWorks.org and “Eight 10-minute plays” to figure out this event had nothing to do with coding, programming or scripting. Aw shucks…  So, what was this event then?

Script Works Object Lessons 2017

Although a .org and not a treasured .com domain, I really like the use of ScriptWorks.org. It’s definitely a catchy brandable domain.

Not only that, but ScriptWorks.com does not resolve with a developed website. This is good because this leaves no room for confusion as long as the .com and .net domains remains undeveloped.

Yes, it is a risk not owning the .com. But sometimes you just have to make good with what you can, and that’s exactly what ScriptWorks.org has done using a .org domain.

I like their design and prominent use of the domain. Both posters were placed a perfect eye level, especially the ScriptWorks.org ad.

What about your event?

I hope this encourages and sparks ideas for how you too can get your local event exposure throughout the city.

Rudy’s is not the only establishment offering ad boards.

I’ve seen a number of highly trafficked places with ad boards allowing small businesses, organizations or personal brands an opportunity to grow and expose their businesses at NO CHARGE. That’s right, FREE ad board space!

But don’t go over board just because its free advertising, or you likely wind up negatively impacting your business due to distasteful ad space exploitation.

Nevertheless, use good design, a memorable domain and you’ll do well.

Alvin Brown
Alvin is a serial entrepreneur and digital strategist with an avid love for domain name consulting. As the Publisher and Editor-in-Chief of DNAdverts.com, his assignment is to ensure business and personal brands don't suffer the consequences of common domain name pitfalls.

As a domain investor and business consultant, Alvin actively participates in daily domain auctions. Outside of auctions, he passionately shares his views, opinions, and vision for how businesses should and should not use domain names to generate greater customer growth and revenue.