Reading the title, one is likely to assume that I’ve not used spellcheck or Grammarly. While it’s likely and highly possible, that’s not the case this day.
In fact, I had never heard of Be More Pacific until I was invited to lunch by another friend and brother, Youtuber Chris Massie.
It had been a while since we last caught up, and Chris thought it to be a great idea to catch and shoot his next episode in the series “Best Filipino Food in Austin…” And what a time we had too!
Be More Pacific was easy to find, located just a block east of Mopac and Anderson Lane, at the corner of Shoal Creek and Anderson Lane.
Of course, I couldn’t help but notice a domain prominently displayed above social media handles for Twitter and Facebook on the back of Be More Pacific’s food truck parked at the parking lot entrance: BeMorePacificTruck.com.
While I was glad to see a restaurant promoting a domain name on its food — most Austin-based food trucks don’t advertise a domain on their food truck and should, I was a bit puzzled at the domain name choice.
I get adding the keyword “truck” to the brand name for the purposes of the food truck, but surely there must be a different domain for the restaurant itself.
Once parking and entering into their venue, it wasn’t long before I discovered Be More Pacific uses a completely different domain than advertised on their food truck: BeMorePacificKitchenAndBar.com.
The good news is BeMorePacificTruck.com redirects to BeMorePacificKitchenAndBar.com. The bad news is that BeMorePacificKitchenAndBar.com is quite long while BeMorePacific.com sits registered and available for purchase from a 3rd party.
Unable to discern the asking price for BeMorePacific.com from its landing page, I recommend operators or owners of Be More Pacific inquire to secure the domain and protect their brand.
In addition, I also recommend purchasing the following geo brand domains:
While I don’t know the expansion plans for Be More Pacific (if any exist) to grow beyond Austin, investing in the aforementioned domains could prove to be a worth investment should the restaurant remain local.
If going beyond local and 5 or more restaurants, then it’s a no-brainer to invest in BeMorePacific.com.
However, the restaurant business is a low margin business that may or may not perceive the value of a digital presence. After all, most restaurants are graded on location, venue, parking, and most importantly, food.
Be More Pacific’s venue is certainly one great for a corporate event, birthday bash, networking, and date night — see the perfect spot for a nice couples pic.
And as for their food… simply have to watch the video below to discover all the tasty cuisines sampled. That’s all for now!
As a domain investor and business consultant, Alvin actively participates in daily domain auctions. Outside of auctions, he passionately shares his views, opinions, and vision for how businesses should and should not use domain names to generate greater customer growth and revenue.
