While reading the Northwest Austin Edition of Community Impact Newsletter (Volume 12, Issue 4), I stumbled upon an interesting advertisement for an Austin-based yoga company.
Now you may say to yourself, “What’s the big deal about a yoga company?”
It’s not a big deal that an Austin-based yoga company advertises in the Community Impact Newsletter, as do others, but what’s more interesting about their advertisement is the fact that Ying Yoga uses the .yoga domain extension represent their digital presence.
Personally, I was excited and encouraged to have discovered Ying.Yoga. Although I’m not a big fan of the new extensions in their entirety, there are a few that provide great opportunities, .yoga being one.
In my opinion, you don’t have to guess what the company is about as the extension lends itself to company branding, and service and product description.
And of course, my mind started pondering whether or not alternative domains were available for hand-reg purchase, or registration via a 3rd-party person or marketplace.
Keeping in mind that a yoga business is typically hyperlocal, I tried searching the following domains (* denotes domain is available for hand registration at the time of publication):
It would be great to brand one’s Austin-based yoga company using one of the first 3 domains that are registered; however, there are available geo service domain alternatives available.
Of course, geo service domains are good for branding a hyperlocal company, yet they can be quite limiting should your business outgrow the respective geo area.
Lastly, I also like the use of Ying.Yoga because it provides symmetry. In fact, I own 10 or less new extension domains and all are symmetric with the placement of the dot between words.
What’s yet to be determined is whether or not the keyword to the right of the domain’s dot is used as a ranking factor for search results by major search engines.
Most experts in the search marketing space express that search engines don’t so such thing. But think about what would happen if they did give preferential treatment to new domain extensions and the keyword to the right of the dot.
Talk about a game changer for the search landscape and possibly dethroning the longtime king of the internet: .com.
Well, whether or not this or anything else happens, I certainly hat tip Ying.Yoga for offering using the .yoga extension to represent their brand as well as draw attention to their community free yoga events offering.
That’s all for now!