Combining English and Spanish Words to Create a Camp and Retreat Brand

Reading Time | 3 Minutes

This time last weekend, I and a group of men found ourselves outside the quaint town of Giddings, Texas, attending Mosaic Church Austin’s annual men retreat.

It’s been two years since I last attended and participated in our Men’s Retreat at T Bar M Camps and Retreat.

Since our church has grown quite a bit over the last year or so, and having invited 3 other churches within the Every Nation Network of churches — Luminous, City Life Church, The Springs, we were forced to discover a larger venue with greater capacity for the nearly 200 or so men attending this year’s event.

The perfect venue, Tejas Camp and Retreat Center, happened to be located centrally between Austin, Houston, and San Antonio.

While Tejas Camp and Retreat Center, also known as Camp Tejas, is known to host upwards of 6,000 children and youth from all across Texas each summer, churches like Mosaic have been known to also make use of the space as a retreat during fall and winter.

A large number of us arrived Thursday afternoon to kickoff our 2019 Mosaic Men’s Retreat experience, checking in, getting registered, settling into lodging, having dinner and then off to worship.

While we were able to enjoy ourselves in an environment with less distractions, I couldn’t help but to take notice of a few domains I spotted throughout our 2 day, 2 night experience.

I soon discovered CampTejas.org redirects to MyTejas.org while CampTejas.com redirects to CampTejas.org. As for CampTexas.com, it appears to be an abandoned website or blog about Texas Twang.

In addition to being venue for Youth Camps and Church Retreats, I discovered Camp Tejas turns into a family fun Christmas celebration, Lights of Tejas, every winter for the last 10 years.

You’ll likely notice that visiting CampTejas.org redirects you to MyTejas.org as does typing in MyTejas.com/Lights.

While Camp Tejas is a 501(c)3 non-profit organization, I love their securing and use of redirected .com domains to their .org address.

Often times, especially for non-profit organizations that have been around for 15 or more years, .org is often the chosen domain extension for their digital presence.

I like the combination of English and Spanish to create their own branding: MyTejas.org. The English versions are registered in .com, .net, and .org, but not in use.

I didn’t check the Spanish versions, although the hispanic demographic is growing leaps and bounds annually and likely change the landscape of Spanish and multilingual domains in general.

And in case you haven’t realized by now, Tejas is Spanish for Texas. Per Google Trends, Tejas is also a moderately trending keyword, hovering between an interest score of 50-75 over the last 5 years.

Since Tejas is also an atomic word in nature, it’s a clever idea to prepend a modifier (i.e., MyTejas) or action verbs to Tejas:

While any of the above combinations could work in theory, I really like the fact that Camp Tejas choose MyTejas.org and MyTejas.com as their brand and digital presence.

So, if you’re ever in the area on vacation, business trip, retreat or what have you, stop on in and pay a visit to MyTejas.org.

Ya’ c’mon on back now, ya hear!? 🤠

Alvin Brown

Alvin is a serial entrepreneur and digital strategist with an avid love for domain name consulting. As the Publisher and Editor-in-Chief of DNAdverts.com, his assignment is to ensure business and personal brands don't suffer the consequences of common domain name pitfalls.

As a domain investor and business consultant, Alvin actively participates in daily domain auctions. Outside of auctions, he passionately shares his views, opinions, and vision for how businesses should and should not use domain names to generate greater customer growth and revenue.