Domain Name Strategies and Best Practices to Advertise and Grow Your Business.
It’s been nearly 10 years since my wife and I had the opportunity to venture east, visiting the scenic natural beauty of them thar hills and mountains of West Virginia.
Ten years ago, we excitedly watched our friends take the plunge into marriage. Fast forward a decade later, 6 kids in between our families, and a timely football game between the West Virginia Mountaineers and the Longhorns of the University of Texas at Austin.
Each month I’m amazed to discover a small but growing number of Austin-based companies branding domains using new top-level extensions — the good, bad, and ugly.
Rummaging through the last 6 editions of the Community Impact Newsletter (CIN )for Northwest Austin, I’ve discovered breweries, pet shops, fitness brands, summer camps, and entertainment venues among the early adopters.
With almost 400 million domains registered worldwide, there is no shortage of decent domain name registrations, especially with 1400+ new domain extensions to choose from and speculation of more to hit the market beyond 2020.
There are approximately 145 million .com domains (~35%) registered worldwide. Most people will likely guess .net and .org to be respectively 2nd and 3rd in line behind .com, accounting for 5-10% of .com registrations. But believe it or not, both extensions are, respectively, 5th and 7th.
The general internet population, especially within the United States, is likely to be amazed that most domains registered worldwide are ccTLD domains — country code top-level domains.
In a recent podcast episode, I explored a number of arguments for and against non-profit organizations investing in domain names.
While a growing number of religious and charitable foundations exist, churches are uniquely positioned, in my humble opinion, to make the most of new domain extensions.
Now before you get all in your feelings about .com versus new domain extensions, give me a moment to explain objectively.
It’s that time of year where “Summer Fever” is beginning to set in as we transition from Spring.
At the same time, April showers have brought May flowers as well as NBA Playoff games.
Just the other night, I happened to have the TV on as background noise as the Boston Celtics and Milwaukee Bucks Game 2 was nearing the end.
As I happened to glance up from solving a challenging coding issue, I thought my eyes were deceiving me when I noticed what looked to be a new domain extension being advertising on the Bucks hardwood floor. Could it be true?
When you have 3 kids six and under, then there is likely a chance that YouTube for Kids isn’t far from being a daily part of your life — whether 30 minutes, the whole day, or somewhere in between that expansive time range.
This given morning as I retreated from our bedroom to start our day with family prayer, and head off to the office for a days work, I paused a video my kids were held captive by.
In most cases, I’m not held captive by the same material, but this day was a bit different when my eyes landed on what looked to be a new domain extension: .watch.
Five years after global fanfare, and not many new domain extensions could be considered a profitable success, if successful at all.
There is no shortage of companies and persons shouting to the mountain top that all the good .com domains are taken. While there is a kernel of truth about a decent percentage of .com domains no longer available, this isn’t the complete truth or story.
I’m coming in hot off a business trip to San Diego today, having arrived in San Diego a little after noon Sunday.
While it was a much needed break from the brutal Texas heat, I didn’t get to do much sightseeing as I would have liked.
It was airport to hotel, hotel to customer site for all day meetings and back to hotel, and from hotel to airport.
In addition, I didn’t rent a car, so about the only domains I captured were thanks to “ubering” to and fro.
Last week’s date night found my wife and I venturing off to the movies sans kids to view ‘Won’t You Be My Neighbor’ — a movie that examines the life and legacy of Fred Rogers, the beloved host of the popular children’s TV show “Mister Rogers’ Neighborhood.”
Seeing we don’t watch much TV around the House of Brown, I didn’t realize ‘Won’t You Be My Neighbor’ was a movie until my wife mentioned it to me after we stumbled upon a Behind-The-Scenes Special chronicling the journey of Rogers.
A few weeks passed and up popped an date night invite to the movies. As we waited for ‘Won’t You Be My Neighbor’ to begin, a number of movie trailers played one after the next.
As they played, I noticed it had been years since I had been in a movie theater. It was interesting to discover how movies of today are being advertised in their use of #hashtags and social media usage — advertising Twitter, Instagram and Facebook handles.
Of course, there were a number of movies advertising matching or near matching .com domains that included movie title and the word “movie” in it.
Being I love and am held captive by domains more than the average person, two distinct movies stood out to many out of likely 10-15 or so that rolled this night: ‘The King’ and ‘Don’t Worry, He Won’t Get Far on Foot’.
