Before I call it a day and put and end to this work week, I wanted to quickly share a few Austin events for the month of June that are using great domains (in my opinion).
Everyone that lives or visits Austin knows that there are multiple events every weekend, especially since Austin is known as the “Live Music Capital of the World”.
There’s not a weekend that I can think of that Austin runs short on events or things to do.
A Groovy Austin Tradition Since 1981
I stumbled upon an interesting summer event that is being held this upcoming weekend for old vinyl lovers.
That event is no other than The Austin Record Convention that is to be held at the Parmer Events Center June 18-19th.
It looks to be a very interesting show that brings together collectors and dealers from all over the world — the largest sale of recorded music that spans across 78s, 45s, LPs, CDs, Cassettes, 8 Tracks, Posters, Collectibles and more.
One of the first things that caught my eye about the magazine ad (AustinChronicle.com) was the domain in yellow text with a red background: AustinRecords.com.
And you already know what comes next as soon I as lay eyes on a domain like this, right?
And a way I went to typing in the web browser address bar, attempting to see what domains are registered and available based around the ad’s keywords.
It’s great to see this event of almost 300 different dealers use a short and memorable domain that passes the radio test.
However, I recommend defensively registering the following domains:
- AustinRecord.com
- AustinRecordConvention.com*
- AustinRecordsConvention.com*
- ATXRecord.com*
- ATXRecords.com
- ATXRecordConvention.com*
- ATXRecordsConvention.com*
Registering domains keeps competition at bay should anyone desire to try to uproot this long-standing convention (since 1981).
Nevertheless, I congratulate The Austin Record Convention for their securing and use of AustinRecords.com.
Be sure to visit AustinRecords.com for more information in regards to times, tickets and parking.
Youth Summer Film Camp and Classes in Austin
Reading from the same magazine, I encountered another ad that caught my eye.
In total transparency, the vertical magazine add caught my eye because it’s domain was all capitals or uppercase instead of camel case or mixed case.
If you want to confuse a potential customer with an ad using a domain longer than 15 characters, then do so and use all caps.
It’s always in the best interest of the reader to view and read camel-cased domains that contain 3 or more words.
So, instead of WWW.AUSTINFILMFESTIVAL.COM, they should have used AustinFilmFestival.com.
Which one is most easiest on your mind and eye in terms of quickly identifying?
Personally, I find that camel-cased domains are easier to read for a number of reasons I won’t mention.
Thinking back to AustinRecords.com, I noticed that Austin Film Festival chose to use the long version domain instead of simplifying the domain.
When I searched for the variations of Austin Film Festival, these are the domains I found to be registered or available:
- AustinFilmFest.com
- ATXFilmFest.com*
- ATXFilmFestival.com*
Nevertheless, this advertised event is in it’s 14th year and focuses on youth and teens between the ages of 9 and 18 exploring and fine-tuning the art and science in finding and telling their own story via film.
Camp, classes and workshops are taught by professional filmmakers and are designed for aspiring filmmakers. In addition, featured are exclusive guest speakers that are major Hollywood writers, producers, or directors.
If this sounds like you or you know someone that’s the perfect fit, then encourage you to visit AustinFilmFestival.com today for more information.
As a domain investor and business consultant, Alvin actively participates in daily domain auctions. Outside of auctions, he passionately shares his views, opinions, and vision for how businesses should and should not use domain names to generate greater customer growth and revenue.
