Welcome back! As I was in search of a sporting event the night we arrived home from the hospital after the arrival of our beautiful baby girl, I encountered MLB game.
Not much of a baseball fan outside of the Texas Rangers, I decided to let channel surfing rest and watch a few innings.
As innings progressed, I took notice of a billboard behind home plate.
Although present, it wan’t the normal MLB team domain name that was on display as the main attraction and that caught my eye.
The billboard that my eye had a blue background with highly legible yellow text that read the following: CleanUpAndWin.com.
I really didn’t understand wha the domain was referencing although I did recognize an Oxi Clean logo with an MLB logo to its right and an unidentified logo to its left.
It wasn’t until I visited the website via CleanUpAndWin.com that I understood there to be a sweepstakes giveaway for a chance to win a trip to Game 1 of the 2016 World Series.
Although CleanUpAndWin.com redirects to a MLB sponsor website address, this is a good example and campaign for Arm & Hammer, Oxi Clean and MLB.
In fact, I encourage small businesses specifically to seek out sponsorships and partnerships with local sporting organizations and companies to run the same type of ads for sweepstake contests and giveaways.
You never know, you might just clean up and win big after all!