Why small business needs more than a website

Alvin BrownLeave a comment
Reading Time | 4 Minutes

Meet Pete. Roofer Extraordinaire. His shingle skills and tile-laying largess turn ordinary roofs into rare works of art. But if no one knows about Pete, how will his business thrive? GoDaddy, of course. With a domain name and website from GoDaddy, customers find Pete online. Share your talents with the world. It’s go time. Build your own website today.

I wish GoDaddy’s latest “Pete Roofer” commercial was indeed as true and easy as it comes off to be. If anything, this commercial is a great marketing ploy for the person with an idea to launch their new business today.

But for the small business owner that has been around the block a few times, you know it’ll take more than just a domain and website from GoDaddy to run and operate a profitable, successful business.

I’ve watched the “Pete Roofer” commercial a number times, and there are a few things to point out.

The secret to buying websites to increase sales

Alvin BrownLeave a comment
Reading Time | 5 Minutes

Why should anyone ever consider buying websites?

Well, other than the obvious reason of having a primary website, it really doesn’t make sense for anyone to buy additional websites for their business, or does it?

I think it is safe to say that one can argue from either side of the conversation for or against buying websites.

However, I think one must truly consider the pros and cons of buying websites before making their final decision.

For example, there are many outlets that provide website buying opportunities.

You can buy websites from businesses like Flippa or e-Bay, or have a website designed specifically for your business niche using NicheWebsites.com.

But before heading off into the wild blue yonder purchasing websites left and right in hopes of striking Internet fame and fortune or the SEO jackpot for monopolizing search results, take caution in making fast purchase decisions with little data on hand.

How many 301 redirects are too many?

Alvin BrownLeave a comment
Reading Time | 5 Minutes

When dealing with websites and preserving SEO, there may come a time where you may have to perform one of the following actions:

  • Migrate a website to a new platform
  • Redesign or re-brand a website
  • Change a website url or architecture
  • Migrate to a new domain name

Website 301 Redirects and Canonical IssuesFor any of the listed options mentioned above, each creates an opportunity for negative SEO impact that can lead to the following:

  • Losing existing page and domain authority
  • Losing any relevant link juice per page or website
  • Damaging or destroying search rankings

To guard against causing any sort of negative SEO impact, the use of 301 or 302 redirects becomes a very viable option for website owners.

Today, we’ll focus on the use of 301 redirects, but before we discuss 301 redirects, we’ll briefly discuss redirects in general and their use.  

GoDaddy gets Super Bowl right with PuppetsByGwen.com!

Alvin BrownLeave a comment
Reading Time | 3 Minutes

GoDaddy has long been known for their raunchy and unadulterated Super Bowl commercials to say the least. Just run a search for previous Godaddy Super Bowl commercials and you’ll see.

But this year, Godaddy did something that even I didn’t expect for GoDaddy to do: make a tasteful, value-add commercial.

Of course the Godaddy spray tan commercial which I personally don’t think people, especially small business owners, will understand that GoDaddy offers domain names, website hosting, and website design and builder services for small businesses.

In my humble opinion, this commercial makes GoDaddy appear to offer a tanning spray service and not a technology business offering domain names, email and web hosting, website design, and SEO services.

11 tips to increase conversions using local SEO landing pages

Alvin BrownLeave a comment
Reading Time | 6 Minutes

If you operate a local small business, or even a regional or national business, local search engine optimization (SEO) is a necessity to garner and dominate local search engine rankings within certain markets.

Using local seo landing pages to increase search rankingsWith the increase of tablet and mobile search on the rise, local SEO is becoming mandatory for all small businesses.

No longer can businesses ignore local SEO and be able to command highly visible search rankings in search engines.

There are many tips and tricks for those interested in learning to execute local SEO for their small business.

The one we’ll focus on discussing today is the use of local SEO landing pages and whether or not their use by small businesses is effective or ineffective.

Why and how referral websites increase local business

Alvin BrownLeave a comment
Reading Time | 4 Minutes

So every business owner is familiar with referrals. If not, then you should not be in business.

Referrals should be one of the best sources of new business as well as existing business. If people don’t have good things to say or share about your business, then you won’t be in business long.

If your business is struggling and you’ve spent money on various online marketing strategies with less than stellar results, then I encourage you to keep reading this post.

We’re going to discuss how your business can generate more business using a tactic older than sliced bread: referral websites.

Let me start by saying that referral websites may or may not work for your business.

Referral websites and their respective results will vary based on each business and its respective markets and industries served.

Nevertheless, if you’re willing to shell out thousands of dollars a month for pay-per-click advertising or search engine optimization, then you should be willing to at least research referral website options for your business.

Minisites don’t make money, businesses do!

Alvin BrownLeave a comment
Reading Time | 5 Minutes

Using minisites, also known as microsites, to make money is nothing new under the sun for Internet business owners.

For as long as I can remember and have been involved with Internet businesses, dating back to 2000, web gurus, developers, and website owners have been developing and optimizing minisites, simple 1-10 page websites, in hopes of gaining greater search engine rankings and striking it rich financially.

Are microsites a good search marketing vehicle?

Alvin BrownLeave a comment
Reading Time | 5 Minutes

In the land of microsites either they work or they don’t work, and there are many secrets to effectively using microsites.

Of course, that is a blanket statement in itself at the surface level.

There are many pros and cons to the microsite storied debate of whether businesses should or should not use microsites and how a business should go about implementation and execution.

Most individuals or businesses that have correctly implemented and executed microsites as a marketing strategy has found tremendous success in their ability to drive traffic, sales, and customer growth.

So, what are microsites? 

Domain Name Secrets Every Real Estate Agent Should Know

Alvin BrownLeave a comment
Reading Time | 5 Minutes

Ted Kendrick is a real estate agent based in Round Rock, Texas, specializing in foreclosure and short sale homes.

Eager to start his real estate venture, Teds buys TedKendrick.com and has a well-built website designed and developed.

Unfortunately, months after launching his website and to his dismay, Ted finds his website is not highly visible or ranked across major search engines for those persons in search of real estate services in Round Rock, Texas or surrounding cities.

So, what does Ted do?  Just like any of would and should do, Ted shares his story other agents in the same boat as himself.

Each person Ted speaks with about his website not ranking well in search engines recommends spending money on pay-per-click advertising, radio ads, billboards, newspaper ads and hiring a search engine company.

Willing to give anything a try once, Ted spends a fortune on those suggestions only have dismal return on investment (ROI).

Ted comes to the realization his website has to gain more exposure if he is going to have a shot at keeping a roof over his head and food in his mouth.

But what shall Ted do if his website doesn’t start making his phone ring or email inbox fill up with buyers and sellers?

Qualified Lead Generation Using Leased Websites

Alvin BrownLeave a comment
Reading Time | 8 Minutes

Leased websites are nothing new under the sun in terms of generating customer growth and revenue for businesses.

At its core, leased websites are nothing more than lead generation websites given a different name some would say. 

And if you have been around sales and marketing longer than 15 minutes, then you’ll appreciate and understand their worlds are built around an important business of concern: lead generation. 

And what are leads?

Simply put, leads typically refer to a person or set of persons who are ready to buy your products, use your services, or simply show great interest in your business.

Lead generation is a popular inbound marketing term used by businesses as a means of attracting new customers.

Businesses use lead generation as a method to achieve consistent and qualified sales leads which generate consistent streams of revenue and increased market share.

There are many ways to generate leads in business, such as through advertisements, phone calls, and word of mouth.

In today’s post, I will attempt to help you further understand the pros and cons of lead generation using leased websites.

I will discuss in great detail how leased websites could prove to be good or bad based on the type of business you own and operate.