Should this Austin-based massage company change domain names?

Reading Time | 4 Minutes

Hi There! I’m back today with a few more companies that are getting it right — meaning using a domain to drive greater customer growth and revenue while shutting the door on their competition.

Today, I want to briefly explore a few options and share a few thoughts with you about a recent sign I finally noticed that uses a geo service or keyword domain name.

How many characters are too many for a domain name’s length?

Reading Time | 3 Minutes

Most companies looking to create and launch their digital presence use their company’s name as their domain name.

Although I know there are nearly 350 million domain names currently registered and counting,
I wish I had specific numbers on how many businesses currently operate a domain name that is an exact match of their business name.

I see a variety of partial match, exact match and brandable domains on a daily commuting between work and home.

For instance, I encountered a company, Business Communication Solutions, using the shortened domain bcs-ip.com, yet they don’t own BusinessCommunicationSolutions.com nor do they own bcsip.com.DevOps Days Austin 2016

But this question of how long is too long for a domain name really hit home this week as I was on my way home from DevOpsDaysAustin.com.

As I was waiting at a light, a vehicle caught my eye. The coupe was wrapped with advertising for an Austin-based cleaning company.

When Your Domain Is As Bad As Your Advertisement

Reading Time | 6 Minutes

As much as I talk about domains and my various encounters, today I’m sharing with you a few ways businesses waste their money advertising and using bad domains.

That’s right. These companies spend quite a bit of money advertising using billboards while failing to mention their domain name. And in some cases, they fail to mention a phone number too.

I have a problem with such an approach and will make a case why most companies are wasting their hard earned revenue using billboards that fail to mention a domain or use a bad domain altogether.

How local Austin events increase awareness using domains

Reading Time | 3 Minutes

But before I call it a day, I wanted to share with you a few local Austin events using domains to increase awareness for their event.

The first event I happened to see while waiting for the 10 o’clock news weather forecast.

Yes, I know that I can easily use my phone, tablet or laptop for the weather at any time.  It’s my mother’s trait and she programmed me well.  Thanks Mom! 🙂

Choosing a Domain That Helps Your Business – Not Limits It

Reading Time | 10 Minutes

Today, does your domain limit where and how your business grows tomorrow?

Use the restroom, grab your coffee and a snack for today’s thoughts. Let’s begin.

I’m not certain that too many business owners think about the posed question in great detail. It’s quite apparent when observing the number of businesses within the radius of where one lives and works.

Personally, I encounter and engage a small number of SMB businesses that “get it” while others don’t have a clue nor do they clearly comprehend the importance of a digital presence.

Protecting your digital presence with defensive domain registrations

Reading Time | 6 Minutes

Today’s domain find I’m sharing is about a neighbor’s lost four-pawed family member.  This story hits too close to home for me.

The great escape…

A few years back, our two boxers got out for half a day on the town and ventured six streets over without my wife and I ever knowing until the latter part of the evening.

It wasn’t until my parents called to check on my wife who was pregnant at the time. It never fails, my parents call and eventually ask about the dogs and how they are doing.  When they asked, I went to show them they were outside either playing or napping.

That wasn’t the case this day.  The dogs were no where to be found in the backyard.  This didn’t seem odd to me. We tend to bring the our dogs in for a late afternoon nap.  It wasn’t until I came in and found their custom-made kennel empty that I begin to wonder and panic a bit.

I asked my wife had she let the dogs in.  She stated they were outside in the backyard.  And I did as Scooby would, “Ruh Roh”.  Houston, we have a problem as the dogs were not in the house or the backyard.

So, I checked the gate closest to their dog house and it was locked.  Then, I checked the other gate to find it had been left open.

Truth be told, it was an Austin City Inspector’s fault our dogs escaped.  The city inspector was to inspect our sprinkler system.  He inspect the sprinkler system, yet he left the gate open for the dogs great escape.

Where does one begin to search for lost pets?

Well, let the search begin.  My wife and I got in the truck and begin to drive around the neighborhood.

When your business outgrows its domain name…

Reading Time | 5 Minutes

Is it really possible that a company, regardless of the size, could outgrow their domain name or digital presence?

Hmm… That is the question that entered my mind.

Over the last few weeks, I’ve shared quite a few encounters with companies that are using geo keyword or keyword geo domains.

Today is no different, as the company I’ll discuss is using a geo keyword domain.

And the story goes like this…

Smalltown USA businesses use domains to their advantage

Reading Time | 6 Minutes

So this week, I spent a bit of time traveling Hwy 290 from Austin to Houston (Conroe, Texas to be exact) to see my wife’s family and to pick up our boys from a much needed vacation.

As we traveled, a few things jumped out to me in regards to businesses and their use of domains on billboards, and their business offices and signage.

Traveling round trip, I saw quite a few billboards, and business offices and signage with domains plastered on them.  I’m left thinking that some business owners get while others are simply burning marketing dollars.

I won’t cover who doesn’t get as I’ll be writing until the cows come home and some. However, I do want to share some thoughts I had about the following domains I saw that intrigued me.

Hats off the business owners and their use of such great domains to build their business and future upon.  They get it!