Thanksgiving, Travel, and Domain Encounters – Part II

Reading Time | 6 Minutes

I last left you as we pulled into the Chick-Fi-La in Waco, Texas to stretch our legs and fill our bellies with breakfast.

Bellies are from Chick-Fi-La, potty breaks have been had, and hearts are all played out and ready for a mid-morning nap as we continue our trek to spend Thanksgiving in Sherman, Texas.

An Interesting .Land gTLD Encounter

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Weekends often fly by when your having fun, especially this past weekend as I attended a Men’s Retreat.

I kicked off this past weekend by getting on the road and heading to T Bar M Camps & Retreats for my home church’s, Mosaic Church Austin, annual Men’s Retreat.

I managed to escape Austin’s nightmarish traffic to head south to New Braunfels, Texas.

In route, I spotted quite a few domains being advertised across various media that I’ll likely write about in the coming weeks and months.

Memorial Day at Austin’s CapTexTri

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Austin is always bumping and jumping with a host of events.

And don’t think that it being Memorial Day weekend would lessen the list of events around the great ATX.

Speaking of Memorial Day, I hope you and yours remember those who greatly sacrificed their lives so that we could enjoy the freedom to live in a free land.

I’m grateful for the many family members, friends, co-workers, and neighbors who answered the call to serve their country and fellow man.

We didn’t do much per se, but we did support friends participating in Austin’s CapTex Triathlon held at Auditorium Shores in Downtown Austin across from what was once RunTex.com (now defunct).

Tis’ the season for party cruises, barges, and boats…

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As I drove into work the other morning, I was reminded that summer is here.

How? Well, one of the first reasons I knew it was summer was that there were only 5 to 6 cars on my commute.

For the next 3 months, I can say that I’ll have Austin’s traffic beat.

Most of the time, my commute consists of seeing 2-3 school buses, teenage drivers and parents trying to get kids off to daycare and school.

The second reason I knew summer had arrived was that I saw Austin’s Affordable Party Bus, Fly-Rides.com, at the intersection 2769 and Bullock Hollow in route to Volente, which is where I office.

The music was blaring and it looked to be standing room only on the bus. I could make out trunks, bikinis and swimsuits so I know it had to be a high school or college end of school party.

Below is a picture of the bus i snapped on my way home the same day:

Austin's Affordable Party Bus

Nevertheless, I continued towards the office, envying the party bus of youth in their prime just living up the weekday with a lake party.

As I pulled into Volente, passing the Volente Shore Club, the third reason that let me know summer was here was seeing a white banner with blue text.

An Electrifying National Brand Grows Its Franchises Using Subdomains and Directories

Reading Time | 8 Minutes

A while back I wrote about using subdomains to boost search rankings and targeted traffic.

I won’t cover all that was mentioned in this post. Sorry, you’ll have to read up.

Nevertheless, my wife and I were taking the boys on what we thought was a quick walk to the mailbox and back home.

Of course, we got to the mailbox and our boys put the puppy dog eyes on us. They wanted to walk a bit further than the half block we had walked to arrive at the neighborhood mailbox station.

And as the good parents we are, we obliged their request and continue around the block. 😀

As we turned the corner at the end of the block to make our way down the next street, I perked up a bit because my eyes focused in on a yellow and red van with blue writing.

Expanding to Become a National Chain using Domain Names

Reading Time | 6 Minutes

Okay, so you don’t own a global business and think there is not much business impact in owning the correct domain, right?

Well, what if your business was in its infancy, aspiring to stake its claim in a new national market?

How is your newcomer business going to bootstrap in a new market to become the national titan?

Or maybe you own and operate a seasoned, proven business that is poised to make a splash on a national level, capturing and shaking up market share.

There are various approaches in achieving national market share in a new space.

A National fast-food chain effectively using geo brand domains

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I probably shouldn’t indulge in today’s company I’ll soon mention as much and often as I do.

Truth be told, I just love their drinks and desserts.

I’ve been a big fan of this national chain for nearly 20 years and counting.

Heck, my boys are even getting introduced to this brand.

What impressed me most about the brand isn’t it’s food, but how they recently used a geo service domain name at one of its locations here in Austin.

I was quite surprised to see it when I pulled up to order a drink.

Hot Tub and Swim Spa Expo Makes A Splash Using Multiple Domain Names

Reading Time | 7 Minutes

It’s Friday. It’s May. And the Texas heat is beginning to usher Spring out and Summer in.

We’ve had quite a few showers and thunderstorms over the past months that have filled our lakes beyond capacity here in Austin.

There’s only a few more weeks before schools out for summer, and our lakes are filled with boating, water skiing, jet skiing, laughter, swimming, and splashing.

In addition, there will be quite a bit of swimming pools, spas and hot tubs put into service this summer too.

Speaking pools, spas and hot tubs, I happened to catch a late night commercial in between the news and Jimmy Fallon that caught my eye. 

Should this Austin-based massage company change domain names?

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Hi There! I’m back today with a few more companies that are getting it right — meaning using a domain to drive greater customer growth and revenue while shutting the door on their competition.

Today, I want to briefly explore a few options and share a few thoughts with you about a recent sign I finally noticed that uses a geo service or keyword domain name.

How many characters are too many for a domain name’s length?

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Most companies looking to create and launch their digital presence use their company’s name as their domain name.

Although I know there are nearly 350 million domain names currently registered and counting,
I wish I had specific numbers on how many businesses currently operate a domain name that is an exact match of their business name.

I see a variety of partial match, exact match and brandable domains on a daily commuting between work and home.

For instance, I encountered a company, Business Communication Solutions, using the shortened domain bcs-ip.com, yet they don’t own BusinessCommunicationSolutions.com nor do they own bcsip.com.DevOps Days Austin 2016

But this question of how long is too long for a domain name really hit home this week as I was on my way home from DevOpsDaysAustin.com.

As I was waiting at a light, a vehicle caught my eye. The coupe was wrapped with advertising for an Austin-based cleaning company.