Thanksgiving, Travel, and Domain Encounters – Part II

Reading Time | 6 Minutes

I last left you as we pulled into the Chick-Fi-La in Waco, Texas to stretch our legs and fill our bellies with breakfast.

Bellies are from Chick-Fi-La, potty breaks have been had, and hearts are all played out and ready for a mid-morning nap as we continue our trek to spend Thanksgiving in Sherman, Texas.

Getting back on the road, we encountered a number of billboards, signage and vehicle wraps with a wide variety of domains advertised.

Just north of leaving Waco, my eyes spotted a domain used by a credit repair company based in Dallas, Texas:

In most cases, I recommend domain buyers not buying or using alphanumeric domains due to ease of confusion, and the radio test.

However, I like this domain because the number they use applies to the credit score number likely needed to secure an affordable, competitively-priced loan.

And of course, got me to thinking about whether or not the company owned other .com domains with lower or higher numbers.

I was able to discover the aforementioned domains to be available at the time of this writing.

700 Credit Repair only owns 700, while redirects to

I like the rounding to the nearest hundredth, but there’s quite a lot of room between the each hundredth domain for competitors to register, brand, and use.

Speaking of radio test, I spotted two billboards not far from one another that make my point about domains passing the radio test.

Which billboard brand has the correct spelling? Premier is one of those tricky words I would hesitate to use to brand my company, service, or product, especially knowing the average person struggles to spell.

Speaking of brand, there were a few other domains I spotted and thought represented their industries well.

But of course, as soon as I spot companies with domains representing their brands well, I’ll spot the same, if not more, companies with less friendly brandable domains or no domain at all.

When I initially spotted, I thought I was going to find that it represented a communications company. But I was wrong.

Come to find out, it represents a fitness company. Who knew!?

Although domains with hyphens are used throughout the world, more common in European countries, I’m not a big fan of using hyphenated domains, not unless they are truly the last option available.

In the case of Comm-Fit, I recommend using a .fitness domain, or maybe even rebranding the entire company, using a different .com name altogether.

In the case of, I recommend using a .equipment domain or rebranding the company using a geo service domain or adding an adjective in front of

Making our way through Hillsboro, Texas and just outside of Italy, I always love stopping to show the kids Monolithic domes.

From homes to churches to schools to arenas to storages and more, the Monolithic Dome Institute has provided high-quality products and services that withstand the test of time across a number of elements.

As for their domain, redirects to It’s certainly a brandable domain.

However, if I were to recommend a domain name, it’ll likely be a . com containing the word “dome” or maybe a .storage domain. Example domains: or

I convinced my kids that the Monolithic model was a real-life caterpillar. Poor kids, but I sure had fun toying with their emotions.

Nevertheless, we kept the party moving north up IH35, closing in quickly on Dallas, Texas. Just before we arrived within Dallas city limits, I spotted and encountered the cardinal sin no business should ever commit: not having a domain name.

Clear as day, I spotted a company using and promoting a business email address offered by Cable One:

Not only is the domain a non .com domain, but it’s promoting a company that is not yours.

The “rbfoam” part of the email represents The Demilec Spray Foam Advantage offering of R&B Foam Insulation, Inc., which appears to offer eco-friendly spray foam insulation products and services.

Off the top of my head, I recommend the following brandable domains (available at time of writing) as possible digital presence options to represent R&B Foam Insulation, Inc. company:

There are likely many more .com domains and new domain extension options available to register.

Long story short, there are TOO MANY domain options available for companies to not have their own domain name. Using anything less is unacceptable in my opinion.

And even if you don’t select a brandable domain, then you may want to consider using a geo service domain using the city, county, state or region in combination with service or keyword.

Here are a few examples of geo service domains encountered throughout out trip:

Speaking of geo service domains, I spotted a personal domain,, representing a Chevy dealership located in Portland, Texas.

I don’t mind folks owning and using personal domains to represent their brand, but I also recommend owning and redirecting secondary domains, especially when it’s a dealership.

For instance, could and should own the following domains (available at the time of writing), using each as a redirect to

The first domain listed in the aforementioned domains,, reminds me of a billboard spotted when passing through downtown Dallas.

Because the Audi dealership is landlocked, having a simple billboard and domain to draw attention to the dealership is money well spent, in my opinion.

Not too many dealerships and companies in general tap into the exponential benefits of using geo service domains as primary, secondary, or even redirect domains.

Not doing so, companies truly miss out on opportunities to grow customer base and revenue at a fraction of their existing marketing budget.

And speaking of miss opportunities, we finally made it to Sherman without incident.

It’s now Thanksgiving day, and I’m going to have to cut this post short due to the Thanksgiving bell ringing and not wanting to miss out on this spread of an opportunity.

Have a great and happy Thanksgiving, and I’ll be back shortly with more domains when we head back towards Austin, Texas.

That’s all for now!

Alvin Brown
Alvin is a serial entrepreneur and digital strategist with an avid love for domain name consulting. As the Publisher and Editor-in-Chief of, his assignment is to ensure business and personal brands don't suffer the consequences of common domain name pitfalls.

As a domain investor and business consultant, Alvin actively participates in daily domain auctions. Outside of auctions, he passionately shares his views, opinions, and vision for how businesses should and should not use domain names to generate greater customer growth and revenue.