Domain Name Strategies and Best Practices to Advertise and Grow Your Business.
I probably shouldn’t indulge in today’s company I’ll soon mention as much and often as I do.
Truth be told, I just love their drinks and desserts.
I’ve been a big fan of this national chain for nearly 20 years and counting.
Heck, my boys are even getting introduced to this brand.
What impressed me most about the brand isn’t it’s food, but how they recently used a geo service domain name at one of its locations here in Austin.
I was quite surprised to see it when I pulled up to order a drink.
It’s Friday. It’s May. And the Texas heat is beginning to usher Spring out and Summer in.
We’ve had quite a few showers and thunderstorms over the past months that have filled our lakes beyond capacity here in Austin.
There’s only a few more weeks before schools out for summer, and our lakes are filled with boating, water skiing, jet skiing, laughter, swimming, and splashing.
In addition, there will be quite a bit of swimming pools, spas and hot tubs put into service this summer too.
Speaking pools, spas and hot tubs, I happened to catch a late night commercial in between the news and Jimmy Fallon that caught my eye.
Hi There! I’m back today with a few more companies that are getting it right — meaning using a domain to drive greater customer growth and revenue while shutting the door on their competition.
Today, I want to briefly explore a few options and share a few thoughts with you about a recent sign I finally noticed that uses a geo service or keyword domain name.
Most companies looking to create and launch their digital presence use their company’s name as their domain name.
Although I know there are nearly 350 million domain names currently registered and counting,
I wish I had specific numbers on how many businesses currently operate a domain name that matches their business name.
I see a variety of partial matches, exact matches, and brandable domains on a daily commute between work and home.
For instance, I encountered a company, Business Communication Solutions, using the shortened domain bcs-ip.com, yet they don’t own BusinessCommunicationSolutions.com or bcsip.com.
But this question of how long is too long for a domain name really hit home this week as I was on my way home from DevOpsDaysAustin.com.
As I was waiting at a light, a vehicle caught my eye. The coupe was wrapped with advertising for an Austin-based cleaning company.
As much as I talk about domains and my various encounters, today I’m sharing with you a few ways businesses waste their money advertising and using bad domains.
That’s right. These companies spend quite a bit of money advertising using billboards while failing to mention their domain name. And in some cases, they fail to mention a phone number too.
I have a problem with such an approach and will make a case why most companies are wasting their hard earned revenue using billboards that fail to mention a domain or use a bad domain altogether.
But before I call it a day, I wanted to share with you a few local Austin events using domains to increase awareness for their event.
The first event I happened to see while waiting for the 10 o’clock news weather forecast.
Yes, I know that I can easily use my phone, tablet or laptop for the weather at any time. It’s my mother’s trait and she programmed me well. Thanks Mom! 🙂
Today, does your domain limit where and how your business grows tomorrow?
Use the restroom, grab your coffee and a snack for today’s thoughts. Let’s begin.
I’m not certain that too many business owners think about the posed question in great detail. It’s quite apparent when observing the number of businesses within the radius of where one lives and works.
Personally, I encounter and engage a small number of SMB businesses that “get it” while others don’t have a clue nor do they clearly comprehend the importance of a digital presence.
Today’s domain find I’m sharing is about a neighbor’s lost four-pawed family member. This story hits too close to home for me.
A few years back, our two boxers got out for half a day on the town and ventured six streets over without my wife and I ever knowing until the latter part of the evening.
It wasn’t until my parents called to check on my wife who was pregnant at the time. It never fails, my parents call and eventually ask about the dogs and how they are doing. When they asked, I went to show them they were outside either playing or napping.
That wasn’t the case this day. The dogs were no where to be found in the backyard. This didn’t seem odd to me. We tend to bring the our dogs in for a late afternoon nap. It wasn’t until I came in and found their custom-made kennel empty that I begin to wonder and panic a bit.
I asked my wife had she let the dogs in. She stated they were outside in the backyard. And I did as Scooby would, “Ruh Roh”. Houston, we have a problem as the dogs were not in the house or the backyard.
So, I checked the gate closest to their dog house and it was locked. Then, I checked the other gate to find it had been left open.
Truth be told, it was an Austin City Inspector’s fault our dogs escaped. The city inspector was to inspect our sprinkler system. He inspect the sprinkler system, yet he left the gate open for the dogs great escape.
Well, let the search begin. My wife and I got in the truck and begin to drive around the neighborhood.
Is it really possible that a company, regardless of the size, could outgrow their domain name or digital presence?
Hmm… That is the question that entered my mind.
Over the last few weeks, I’ve shared quite a few encounters with companies that are using geo keyword or keyword geo domains.
Today is no different, as the company I’ll discuss is using a geo keyword domain.
I had to share this quick post with you today as I was quite surprised, yet impressed by a non-profit or religious organization’s use of a domain to celebrate Resurrection Day 2016, also known as Easter by some.
I happened to be watching tv when I caught Good Friday 2016’s advertisement. I wasn’t really aware of what it was or who was hosting it.