Reading Time | 5 Minutes
When dealing with websites and preserving SEO, there may come a time where you may have to perform one of the following actions:
- Migrate a website to a new platform
- Redesign or re-brand a website
- Change a website url or architecture
- Migrate to a new domain name
For any of the listed options mentioned above, each creates an opportunity for negative SEO impact that can lead to the following:
- Losing existing page and domain authority
- Losing any relevant link juice per page or website
- Damaging or destroying search rankings
To guard against causing any sort of negative SEO impact, the use of 301 or 302 redirects becomes a very viable option for website owners.
Today, we’ll focus on the use of 301 redirects, but before we discuss 301 redirects, we’ll briefly discuss redirects in general and their use.
Reading Time | 3 Minutes
GoDaddy has long been known for their raunchy and unadulterated Super Bowl commercials to say the least. Just run a search for previous Godaddy Super Bowl commercials and you’ll see.
But this year, Godaddy did something that even I didn’t expect for GoDaddy to do: make a tasteful, value-add commercial.
Of course the Godaddy spray tan commercial which I personally don’t think people, especially small business owners, will understand that GoDaddy offers domain names, website hosting, and website design and builder services for small businesses.
In my humble opinion, this commercial makes GoDaddy appear to offer a tanning spray service and not a technology business offering domain names, email and web hosting, website design, and SEO services.
Reading Time | 6 Minutes
If you operate a local small business, or even a regional or national business, local search engine optimization (SEO) is a necessity to garner and dominate local search engine rankings within certain markets.
With the increase of tablet and mobile search on the rise, local SEO is becoming mandatory for all small businesses.
No longer can businesses ignore local SEO and be able to command highly visible search rankings in search engines.
There are many tips and tricks for those interested in learning to execute local SEO for their small business.
The one we’ll focus on discussing today is the use of local SEO landing pages and whether or not their use by small businesses is effective or ineffective.
Reading Time | 4 Minutes
So every business owner is familiar with referrals. If not, then you should not be in business.
Referrals should be one of the best sources of new business as well as existing business. If people don’t have good things to say or share about your business, then you won’t be in business long.
If your business is struggling and you’ve spent money on various online marketing strategies with less than stellar results, then I encourage you to keep reading this post.
We’re going to discuss how your business can generate more business using a tactic older than sliced bread: referral websites.
Let me start by saying that referral websites may or may not work for your business.
Referral websites and their respective results will vary based on each business and its respective markets and industries served.
Nevertheless, if you’re willing to shell out thousands of dollars a month for pay-per-click advertising or search engine optimization, then you should be willing to at least research referral website options for your business.
Reading Time | 5 Minutes
Ted Kendrick is a real estate agent based in Round Rock, Texas, specializing in foreclosure and short sale homes.
Eager to start his real estate venture, Teds buys TedKendrick.com and has a well-built website designed and developed.
Unfortunately, months after launching his website and to his dismay, Ted finds his website is not highly visible or ranked across major search engines for those persons in search of real estate services in Round Rock, Texas or surrounding cities.
So, what does Ted do? Just like any of would and should do, Ted shares his story other agents in the same boat as himself.
Each person Ted speaks with about his website not ranking well in search engines recommends spending money on pay-per-click advertising, radio ads, billboards, newspaper ads and hiring a search engine company.
Willing to give anything a try once, Ted spends a fortune on those suggestions only have dismal return on investment (ROI).
Ted comes to the realization his website has to gain more exposure if he is going to have a shot at keeping a roof over his head and food in his mouth.
But what shall Ted do if his website doesn’t start making his phone ring or email inbox fill up with buyers and sellers?
Reading Time | 8 Minutes
Leased websites are nothing new under the sun in terms of generating customer growth and revenue for businesses.
At its core, leased websites are nothing more than lead generation websites given a different name some would say.
And if you have been around sales and marketing longer than 15 minutes, then you’ll appreciate and understand their worlds are built around an important business of concern: lead generation.
And what are leads?
Simply put, leads typically refer to a person or set of persons who are ready to buy your products, uses your services, or simply shows great interest in your business.
Lead generation is a popular inbound marketing term used by businesses as a means of attracting new customers.
Businesses use lead generation as a method to achieve consistent and qualified sales leads which generate consistent streams of revenue and increased market share.
There are many ways to generate leads in business, such as through advertisements, phone calls, and word of mouth.
In today’s post, I will attempt to help you further understand the pros and cons of lead generation using leased websites.
I will discuss in great detail how leased websites could prove to be good or bad based on the type of business you own and operate.