Out of all places on earth to have found a company using a .pizza domain name as a primary digital presence, imagine how surprised I was to have had this encounter happen in my hometown.
In the mid to late 90’s as the world was coming online, Sherman, Texas had just crossed over 30,000 population mark.
Back then, the Chamber of Commerce, Yellow Pages and Sherman Democrat, now the Herald Democrat, were a business’ advertising staple to reach more customers and generate greater revenue.
There were not many businesses, if any back then, touting a web address of any sort.
I’m certain most businesses owners had no clue of what a web address was nor did they ever imagine the Internet would be what it it today, some 20 years later.
20 years later and having adding another 10,000 folks in population, I often don’t think of Sherman as a city of progressive technological advancement, especially for businesses using new top-level domains.